Flying Kiwi vs G Adventures:Which is more popular by branded search in New Zealand?
In August 2026, Flying Kiwi had more branded searches than G Adventures among tour operators in New Zealand. Flying Kiwi was estimated to have 9.9K branded searches compared to G Adventures’ 3K, and held a 27.7% Share of Search versus G Adventures’ 8.4%.
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Which is more popular in search, Flying Kiwi or G Adventures?
Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flying Kiwi, G Adventures. The figures are in the table below the chart.
View monthly share of search table
| Month | Flying Kiwi | Contiki | RealNZ | Intrepid Travel | G Adventures | Topdeck | Kiwi Experience | Haka Tours | Stray |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.7% | 24.3% | 28% | 15.9% | 11.1% | 4% | 6.2% | 1.2% | 0.51% |
| Nov 2025 | 11.6% | 21.4% | 25.8% | 18.2% | 11.4% | 3.5% | 6.7% | 0.89% | 0.42% |
| Dec 2025 | 9.6% | 21.3% | 31.7% | 17.1% | 9.9% | 2.7% | 6.9% | 0.55% | 0.26% |
| Jan 2026 | 1.6% | 24.1% | 26.1% | 23.5% | 12% | 3.5% | 8.2% | 0.49% | 0.38% |
| Feb 2026 | 7.8% | 19.8% | 26.5% | 21% | 12.1% | 3.5% | 8.3% | 0.48% | 0.4% |
| Mar 2026 | 15.5% | 19.3% | 28.5% | 14.6% | 10.6% | 2.6% | 7.5% | 0.94% | 0.48% |
| Apr 2026 | 9% | 23.3% | 28.7% | 15.5% | 10.7% | 3.1% | 4.4% | 4.9% | 0.34% |
| May 2026 | 22.5% | 22.1% | 21.1% | 17.2% | 10.3% | 2.9% | 2.6% | 0.91% | 0.33% |
| Jun 2026 | 24.2% | 23.9% | 18.2% | 16.1% | 10.9% | 3.1% | 2.4% | 0.8% | 0.36% |
| Jul 2026 | 17.3% | 25.6% | 23.5% | 15.7% | 11.6% | 2.9% | 2.5% | 0.57% | 0.32% |
| Aug 2026 | 27.7% | 21.7% | 20.9% | 15.2% | 8.4% | 2.9% | 2.7% | 0.39% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Flying Kiwi and G Adventures comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Flying Kiwi took it in November 2025, G Adventures took it in December 2025, Flying Kiwi took it in March 2026, G Adventures took it in April 2026, Flying Kiwi took it in May 2026.
- Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand moved from 8.7% to 27.7%, and its estimated monthly branded searches moved from 2.9K to 9.9K.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand moved from 11.1% to 8.4%, and its estimated monthly branded searches moved from 3.7K to 3K.
How did search popularity change for New Zealand tour operators in August 2026?
2 changes
In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Flying Kiwi’s and G Adventures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flying Kiwi
5 branded search terms
- flying kiwi
- flying kiwi near me
- flyingkiwi
- flyingkiwi com
- the flying kiwi
G Adventures
11 branded search terms
- g adventures
- g adventures ca
- g adventures near me
- g adventures new zealand
- g adventures nz
- g adventures tour
- g adventures trip
- gadventures
- gadventures com
- gadventures nz
- gadventures tour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.