Brandwave

Tour operators in New Zealand:Which brands are most popular in search?

In August 2026, Flying Kiwi was the most searched among tour operators in New Zealand, with an estimated 9.9K branded searches and 27.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Flying Kiwi27.7%
  2. Contiki21.7%
  3. RealNZ20.9%
  4. Intrepid Travel15.2%
  5. G Adventures8.4%
  6. Topdeck2.9%
  7. Kiwi Experience2.7%
  8. Haka Tours0.39%
  9. Stray0.22%

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Share of SearchLeaderboard

Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tour operators in New Zealand, by month

Share of Search by month for Flying Kiwi, Contiki, RealNZ, Intrepid Travel, G Adventures, Topdeck, Kiwi Experience. The figures are in the table below the chart.

View monthly share of search table
MonthFlying KiwiContikiRealNZIntrepid TravelG AdventuresTopdeckKiwi ExperienceHaka ToursStray
Oct 20258.7%24.3%28%15.9%11.1%4%6.2%1.2%0.51%
Nov 202511.6%21.4%25.8%18.2%11.4%3.5%6.7%0.89%0.42%
Dec 20259.6%21.3%31.7%17.1%9.9%2.7%6.9%0.55%0.26%
Jan 20261.6%24.1%26.1%23.5%12%3.5%8.2%0.49%0.38%
Feb 20267.8%19.8%26.5%21%12.1%3.5%8.3%0.48%0.4%
Mar 202615.5%19.3%28.5%14.6%10.6%2.6%7.5%0.94%0.48%
Apr 20269%23.3%28.7%15.5%10.7%3.1%4.4%4.9%0.34%
May 202622.5%22.1%21.1%17.2%10.3%2.9%2.6%0.91%0.33%
Jun 202624.2%23.9%18.2%16.1%10.9%3.1%2.4%0.8%0.36%
Jul 202617.3%25.6%23.5%15.7%11.6%2.9%2.5%0.57%0.32%
Aug 202627.7%21.7%20.9%15.2%8.4%2.9%2.7%0.39%0.22%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Flying Kiwi

    27.7%

    moved from 3rd to 1st · 9.9K estimated branded searches · +82.9% vs prior month · +10.4 points

  2. 2.Contiki

    21.7%

    moved from 1st to 2nd · 7.8K estimated branded searches · -3.2% vs prior month · -3.9 points

  3. 3.RealNZ

    20.9%

    moved from 2nd to 3rd · 7.5K estimated branded searches · +1.5% vs prior month · -2.6 points

  4. 4.Intrepid Travel

    15.2%

    held 4th · 5.4K estimated branded searches · +9.9% vs prior month · -0.6 points

  5. 5.G Adventures

    8.4%

    held 5th · 3K estimated branded searches · -18% vs prior month · -3.3 points

  6. 6.Topdeck

    2.9%

    held 6th · 1K estimated branded searches · +12% vs prior month · -0.1 points

  7. 7.Kiwi Experience

    2.7%

    held 7th · 960 estimated branded searches · +21.5% vs prior month · +0.2 points

  8. 8.Haka Tours

    0.39%

    held 8th · 140 estimated branded searches · -22.2% vs prior month · -0.2 points

  9. 9.Stray

    0.22%

    held 9th · 80 estimated branded searches · -20% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among tour operators in New Zealand?

In August 2026, Flying Kiwi was the most searched among tour operators in New Zealand, with an estimated 9.9K branded searches and 27.7% estimated Share of Search within this set. Contiki is in 2nd place, 6 percentage points behind at 21.7% Share of Search.

New Zealand tour operators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Flying Kiwi8.7% → 27.7%27.7%Aug 20261.6%Jan 20265th → 1st
Contiki24.3% → 21.7%25.6%Jul 202619.3%Mar 20262nd
RealNZ28% → 20.9%31.7%Dec 202518.2%Jun 20261st → 3rd
Intrepid Travel15.9% → 15.2%23.5%Jan 202614.6%Mar 20263rd → 4th
G Adventures11.1% → 8.4%12.1%Feb 20268.4%Aug 20264th → 5th
Topdeck4% → 2.9%4%Oct 20252.6%Mar 20267th → 6th
Kiwi Experience6.2% → 2.7%8.3%Feb 20262.4%Jun 20266th → 7th
Haka Tours1.2% → 0.39%4.9%Apr 20260.39%Aug 20268th
Stray0.51% → 0.22%0.51%Oct 20250.22%Aug 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand increased from 8.7% to 27.7%.
  • Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand decreased from 24.3% to 21.7%.
  • Across the 11 months ending August 2026, RealNZ’s estimated Share of Search among tour operators in New Zealand decreased from 28% to 20.9%.
  • Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators in New Zealand decreased from 15.9% to 15.2%.
  • Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand decreased from 11.1% to 8.4%.
  • Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand decreased from 4% to 2.9%.
  • Across the 11 months ending August 2026, Kiwi Experience’s estimated Share of Search among tour operators in New Zealand decreased from 6.2% to 2.7%.
  • Across the 11 months ending August 2026, Haka Tours’ estimated Share of Search among tour operators in New Zealand decreased from 1.2% to 0.39%.
  • Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand peaked at 27.7% in August 2026 and was lowest at 1.6% in January 2026.
  • Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand peaked at 25.6% in July 2026 and was lowest at 19.3% in March 2026.
  • Across the 11 months ending August 2026, RealNZ’s estimated Share of Search among tour operators in New Zealand peaked at 31.7% in December 2025 and was lowest at 18.2% in June 2026.
  • Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators in New Zealand peaked at 23.5% in January 2026 and was lowest at 14.6% in March 2026.
  • Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand peaked at 12.1% in February 2026 and was lowest at 8.4% in August 2026.
  • Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand peaked at 4% in October 2025 and was lowest at 2.6% in March 2026.
  • Across the 11 months ending August 2026, Kiwi Experience’s estimated Share of Search among tour operators in New Zealand peaked at 8.3% in February 2026 and was lowest at 2.4% in June 2026.
  • Across the 11 months ending August 2026, Haka Tours’ estimated Share of Search among tour operators in New Zealand peaked at 4.9% in April 2026 and was lowest at 0.39% in August 2026.
  • Across the 11 months ending August 2026, Flying Kiwi rose from 5th to 1st among tour operators in New Zealand.
  • Across the 11 months ending August 2026, RealNZ fell from 1st to 3rd among tour operators in New Zealand.
  • Across the 11 months ending August 2026, Intrepid Travel fell from 3rd to 4th among tour operators in New Zealand.
  • Across the 11 months ending August 2026, G Adventures fell from 4th to 5th among tour operators in New Zealand.
  • Across the 11 months ending August 2026, Topdeck rose from 7th to 6th among tour operators in New Zealand.
  • Across the 11 months ending August 2026, Kiwi Experience fell from 6th to 7th among tour operators in New Zealand.
  • Across the 11 months ending August 2026, Stray held steady: its estimated Share of Search among tour operators in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand tour operators in August 2026?

  1. In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.

  2. In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.

  3. In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.

  4. In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.

  5. In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.

  6. Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.

  7. Estimated monthly branded searches for Kiwi Experience in New Zealand fell 53.8% over 11 measured months, from 2.1K to 960 in August 2026.

  8. Estimated monthly branded searches for Stray in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.

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