Brandwave

Flying Kiwi vs Intrepid Travel:Which is more popular?

In September 2026, Flying Kiwi had more branded searches than Intrepid Travel among tour operators in New Zealand. Flying Kiwi had about 8,130 branded searches, while Intrepid Travel had 4,880. Flying Kiwi made up 24.4% of all tour operator searches we track, and Intrepid Travel accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about tour operators, Intrepid Travel appeared in four of the five answers and Flying Kiwi in none.

Among tour operators in New Zealand in September 2026

Who do people search for more?

Flying Kiwi, about 67% more searches than Intrepid Travel

Flying Kiwi 8.1K searchesIntrepid Travel 4.9K searches

Who does AI mention more?

Intrepid Travel, mentioned in 4 of 5 answers, Flying Kiwi in 0

Intrepid Travel in 4 of 5Flying Kiwi in 0 of 5

Who does AI recommend more?

Intrepid Travel, the only one of the two named

Intrepid Travel first in 4Flying Kiwi never named

Follow Flying Kiwi vs Intrepid Travel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intrepid Travel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Flying Kiwi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MoaTrek New Zealand Tours1st
  2. Intrepid Travel2nd
  3. Grand Pacific Tours3rd
  4. AAT Kings4th
  5. G Adventures5th
  6. Cheeky Kiwi Travel6th
  7. Wild Kiwi Adventure Tours6th
  8. Kiwi Experience8th
  9. Contiki9th
  10. Flying Kiwi–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MoaTrek New Zealand Tours5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intrepid Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cheeky Kiwi Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAT Kings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grand Pacific Tours3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Kiwi Adventure Tours2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contiki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Experience1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flying Kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about tour operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Flying Kiwi or Intrepid Travel more popular in search?

This chart shows how often people search Google for Flying Kiwi and Intrepid Travel by name. Each line represents a brand's share of searches for all 14 tour operators we track, month by month, from searches in New Zealand.

Flying Kiwi and Intrepid Travel among tour operators in New Zealand, by month

Share of searches by month for Flying Kiwi, Intrepid Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthFlying KiwiRealNZContikiIntrepid TravelG AdventuresKiwi ExperienceTopdeckCheeky Kiwi TravelAAT KingsWild Kiwi Adventure ToursGrand Pacific ToursStrayHaka ToursMoaTrek New Zealand Tours
Oct 20259.2%28.8%24.1%10.3%10%6.3%4.1%2.8%1%0.66%0.82%0.47%1.2%0.28%
Nov 202512.1%26.5%20.7%13.6%10.1%6.8%3.6%2.7%0.87%0.87%0.46%0.38%0.87%0.25%
Dec 202510%32.2%20.6%13.1%8.9%6.9%2.7%2.7%0.58%0.88%0.47%0.22%0.58%0.14%
Jan 20261.7%27.6%23.9%18.2%11.2%8.5%3.7%2.3%0.74%0.74%0.48%0.35%0.48%0.12%
Feb 20268.3%27.5%19.2%15.2%10.9%8.4%3.7%2.8%1.3%1.1%0.59%0.37%0.48%0.25%
Mar 202615.9%28.7%18.3%9.9%9.5%7.2%2.6%2.9%1.7%0.94%0.61%0.44%0.94%0.26%
Apr 20269.3%29.3%22.9%10.7%9.9%4.3%3.2%2.3%1%0.67%0.67%0.32%5.1%0.29%
May 202623.4%21.5%21.6%12.1%9.5%2.6%2.9%1.7%0.92%1.7%0.6%0.29%0.92%0.26%
Jun 202625.4%18.8%23.7%10.6%10.2%2.3%3.2%1.8%1%1.2%0.34%0.34%0.81%0.28%
Jul 202618.3%24.5%25.7%9.7%10.9%2.6%3%2%1.1%0.71%0.37%0.3%0.57%0.3%
Aug 202629.1%21.6%21.8%9.9%7.6%2.7%2.9%1.7%0.76%0.76%0.41%0.21%0.41%0.21%
Sep 202624.4%22.3%18.4%14.7%9.4%3.1%2.7%1.8%0.78%0.78%0.63%0.45%0.33%0.27%

How has the Flying Kiwi and Intrepid Travel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Flying Kiwi took it in March 2026, Intrepid Travel took it in April 2026, Flying Kiwi took it in May 2026.
  • Across the 12 months ending September 2026, Flying Kiwi’s share of searches among tour operators in New Zealand moved from 9.2% to 24.4%, and its estimated monthly branded searches moved from 2.9K to 8.1K.
  • Across the 12 months ending September 2026, Intrepid Travel’s share of searches among tour operators in New Zealand moved from 10.3% to 14.7%, and its estimated monthly branded searches moved from 3.3K to 4.9K.

How did search popularity change for New Zealand tour operators in September 2026?

2 changes

  1. In September 2026, Intrepid Travel gained share of searches among tour operators in New Zealand, from 9.9% to 14.7%.

  2. In September 2026, Flying Kiwi lost share of searches among tour operators in New Zealand, from 29.1% to 24.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Flying Kiwi’s and Intrepid Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flying Kiwi

3 branded search terms

  • flying kiwi
  • flyingkiwi
  • the flying kiwi

Intrepid Travel

3 branded search terms

  • intrepid travel
  • intrepid travel tour
  • intrepidtravel

How the Brand Demand Index is measured

Other head-to-heads among tour operators

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free