Brandwave

Flying Kiwi vs G Adventures:Which is more popular?

In September 2026, Flying Kiwi had more branded searches than G Adventures among tour operators in New Zealand. Flying Kiwi had about 8,130 branded searches, while G Adventures had 3,130. Flying Kiwi made up 24.4% of all tour operator searches we track, and G Adventures accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about tour operators, G Adventures appeared in three of the five answers and Flying Kiwi in none.

Among tour operators in New Zealand in September 2026

Who do people search for more?

Flying Kiwi, about 3 searches for every 1 for G Adventures

Flying Kiwi 8.1K searchesG Adventures 3.1K searches

Who does AI mention more?

G Adventures, mentioned in 3 of 5 answers, Flying Kiwi in 0

G Adventures in 3 of 5Flying Kiwi in 0 of 5

Who does AI recommend more?

G Adventures, the only one of the two named

G Adventures first in 3Flying Kiwi never named

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Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G Adventures was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Flying Kiwi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MoaTrek New Zealand Tours1st
  2. Intrepid Travel2nd
  3. Grand Pacific Tours3rd
  4. AAT Kings4th
  5. G Adventures5th
  6. Cheeky Kiwi Travel6th
  7. Wild Kiwi Adventure Tours6th
  8. Kiwi Experience8th
  9. Contiki9th
  10. Flying Kiwi–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MoaTrek New Zealand Tours5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intrepid Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cheeky Kiwi Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAT Kings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grand Pacific Tours3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Kiwi Adventure Tours2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contiki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Experience1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flying Kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about tour operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Flying Kiwi or G Adventures more popular in search?

This chart shows how often people search Google for Flying Kiwi and G Adventures by name. Each line represents a brand's share of searches for all 14 tour operators we track, month by month, from searches in New Zealand.

Flying Kiwi and G Adventures among tour operators in New Zealand, by month

Share of searches by month for Flying Kiwi, G Adventures. The figures are in the table below the chart.

View monthly share of searches table
MonthFlying KiwiRealNZContikiIntrepid TravelG AdventuresKiwi ExperienceTopdeckCheeky Kiwi TravelAAT KingsWild Kiwi Adventure ToursGrand Pacific ToursStrayHaka ToursMoaTrek New Zealand Tours
Oct 20259.2%28.8%24.1%10.3%10%6.3%4.1%2.8%1%0.66%0.82%0.47%1.2%0.28%
Nov 202512.1%26.5%20.7%13.6%10.1%6.8%3.6%2.7%0.87%0.87%0.46%0.38%0.87%0.25%
Dec 202510%32.2%20.6%13.1%8.9%6.9%2.7%2.7%0.58%0.88%0.47%0.22%0.58%0.14%
Jan 20261.7%27.6%23.9%18.2%11.2%8.5%3.7%2.3%0.74%0.74%0.48%0.35%0.48%0.12%
Feb 20268.3%27.5%19.2%15.2%10.9%8.4%3.7%2.8%1.3%1.1%0.59%0.37%0.48%0.25%
Mar 202615.9%28.7%18.3%9.9%9.5%7.2%2.6%2.9%1.7%0.94%0.61%0.44%0.94%0.26%
Apr 20269.3%29.3%22.9%10.7%9.9%4.3%3.2%2.3%1%0.67%0.67%0.32%5.1%0.29%
May 202623.4%21.5%21.6%12.1%9.5%2.6%2.9%1.7%0.92%1.7%0.6%0.29%0.92%0.26%
Jun 202625.4%18.8%23.7%10.6%10.2%2.3%3.2%1.8%1%1.2%0.34%0.34%0.81%0.28%
Jul 202618.3%24.5%25.7%9.7%10.9%2.6%3%2%1.1%0.71%0.37%0.3%0.57%0.3%
Aug 202629.1%21.6%21.8%9.9%7.6%2.7%2.9%1.7%0.76%0.76%0.41%0.21%0.41%0.21%
Sep 202624.4%22.3%18.4%14.7%9.4%3.1%2.7%1.8%0.78%0.78%0.63%0.45%0.33%0.27%

How has the Flying Kiwi and G Adventures comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Flying Kiwi took it in November 2025, G Adventures took it in January 2026, Flying Kiwi took it in March 2026, G Adventures took it in April 2026, Flying Kiwi took it in May 2026.
  • Across the 12 months ending September 2026, Flying Kiwi’s share of searches among tour operators in New Zealand moved from 9.2% to 24.4%, and its estimated monthly branded searches moved from 2.9K to 8.1K.
  • Across the 12 months ending September 2026, G Adventures’ share of searches among tour operators in New Zealand moved from 10% to 9.4%, and its estimated monthly branded searches moved from 3.2K to 3.1K.

How did search popularity change for New Zealand tour operators in September 2026?

2 changes

  1. In September 2026, G Adventures gained share of searches among tour operators in New Zealand, from 7.6% to 9.4%.

  2. In September 2026, Flying Kiwi lost share of searches among tour operators in New Zealand, from 29.1% to 24.4%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Flying Kiwi’s and G Adventures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flying Kiwi

3 branded search terms

  • flying kiwi
  • flyingkiwi
  • the flying kiwi

G Adventures

6 branded search terms

  • g adventures
  • g adventures ca
  • g adventures tour
  • g adventures trip
  • gadventures
  • gadventures tour

How the Brand Demand Index is measured

Other head-to-heads among tour operators

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