Chanel vs Rabanne:Which is more popular by branded search in New Zealand?
In August 2026, Chanel had more branded searches than Rabanne among fragrance brands in New Zealand. Chanel was estimated to have 30.7K branded searches compared to Rabanne’s 5.2K, and held a 16.8% Share of Search versus Rabanne’s 2.8%.
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Which is more popular in search, Chanel or Rabanne?
Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chanel, Rabanne. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Chanel and Rabanne comparison changed over the last 12 months?
3 findings
- Chanel was ahead of Rabanne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among fragrance brands in New Zealand moved from 14.1% to 16.8%, and its estimated monthly branded searches moved from 22.8K to 30.7K.
- Across the 11 months ending August 2026, Rabanne’s estimated Share of Search among fragrance brands in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 4.2K to 5.2K.
How did search popularity change for New Zealand fragrance brands in August 2026?
2 changes
In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.
Estimated monthly branded searches for Rabanne in New Zealand rose 22.6% over 11 measured months, from 4.2K to 5.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chanel’s and Rabanne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chanel
23 branded search terms
- bleu de chanel
- bleu de chanel parfum
- chanel
- chanel 05
- chanel 5 parfum
- chanel australia
- chanel bag
- chanel chance
- chanel coco parfum
- chanel cologne
- chanel com
- chanel eau de parfum
- chanel fragrance
- chanel handbag
- chanel near me
- chanel nz
- chanel online
- chanel parfume
- chanel shoes
- chanel sunglasses
- chanel wallet
- chanel water
- coco chanel
Rabanne
16 branded search terms
- paco rabanne
- paco rabanne 1 million
- paco rabanne 1 million edt
- paco rabanne 1 million scent
- paco rabanne fame
- paco rabanne invictus
- paco rabanne lady million
- paco rabanne olympea
- paco rabanne phantom
- paco rabanne scent
- rabanne
- rabanne cologne
- rabanne com
- rabanne eau de parfum
- rabanne near me
- rabanne parfum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.