How popular isRabanne in search?
In August 2026, there were an estimated 5.2K branded searches for Rabanne in New Zealand which is up 22.6% over the last 11 months. Rabanne holds 2.8% estimated Share of Search among New Zealand fragrance brands and is ranked 8th of 10 competitors for search popularity.
Dior Beauty20.5%
Chanel16.8%Yves Saint Laurent16.3%
Gucci14.4%Versace14.1%
Tom Ford7.3%
Jo Malone3.9%
Rabanne2.8%
Carolina Herrera2.8%
Viktor&Rolf1.1%
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Which fragrance brands compete with Rabanne?
Share of Search by month for Dior Beauty, Chanel, Yves Saint Laurent, Gucci, Versace, Tom Ford, Jo Malone, Rabanne, Carolina Herrera. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20.5% | 37.4K | +24.8% | +1.9 points | |
| 2, held 2nd | 16.8% | 30.7K | +7.5% | -0.9 points | |
| 3, held 3rd | 16.3% | 29.7K | +11% | -0.3 points | |
| 4, held 4th | 14.4% | 26.2K | +6.4% | -0.9 points | |
| 5, held 5th | 14.1% | 25.7K | +22.8% | +1.1 points | |
| 6, held 6th | 7.3% | 13.4K | +11% | -0.1 points | |
| 7, held 7th | 3.9% | 7.1K | -5.1% | -0.7 points | |
| 8, held 8th | 2.8% | 5.2K | +17.1% | +0.1 points | |
| 9, held 9th | 2.8% | 5.2K | +21.3% | +0.2 points | |
| 10, held 10th | 1.1% | 1.9K | -17.6% | -0.4 points |
20.5%
held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +1.9 points
2.
Chanel16.8%
held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · -0.9 points
16.3%
held 3rd · 29.7K estimated branded searches · +11% vs prior month · -0.3 points
4.
Gucci14.4%
held 4th · 26.2K estimated branded searches · +6.4% vs prior month · -0.9 points
5.
14.1%
held 5th · 25.7K estimated branded searches · +22.8% vs prior month · +1.1 points
6.
7.3%
held 6th · 13.4K estimated branded searches · +11% vs prior month · -0.1 points
3.9%
held 7th · 7.1K estimated branded searches · -5.1% vs prior month · -0.7 points
8.
Rabanne2.8%
held 8th · 5.2K estimated branded searches · +17.1% vs prior month · +0.1 points
2.8%
held 9th · 5.2K estimated branded searches · +21.3% vs prior month · +0.2 points
10.
Viktor&Rolf1.1%
held 10th · 1.9K estimated branded searches · -17.6% vs prior month · -0.4 points
Compare search popularity between Rabanne and its closest rivals
How has branded search demand for Rabanne changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rabanne in New Zealand rose from 4.2K to 5.2K.
- Across the 11 months ending August 2026, Rabanne’s estimated Share of Search among fragrance brands in New Zealand held steady, from 2.6% to 2.8%.
How did search popularity change for New Zealand fragrance brands in August 2026?
6 changes
In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.
In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.
In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.
Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.
How is Rabanne measured?
Brandwave collects information about searches that people make online using Rabanne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- paco rabanne
- paco rabanne 1 million
- paco rabanne 1 million edt
- paco rabanne 1 million scent
- paco rabanne fame
- paco rabanne invictus
- paco rabanne lady million
- paco rabanne olympea
- paco rabanne phantom
- paco rabanne scent
- rabanne
- rabanne cologne
- rabanne com
- rabanne eau de parfum
- rabanne near me
- rabanne parfum
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Is Rabanne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.