CCL vs Lucidity:Which is more popular by branded search in New Zealand?
In August 2026, CCL had more branded searches than Lucidity among IT managed service providers in New Zealand. CCL was estimated to have 60 branded searches compared to Lucidity’s 30, and held a 0.69% Share of Search versus Lucidity’s 0.34%.
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Which is more popular in search, CCL or Lucidity?
Compare the IT services companies New Zealand organisations outsource IT support and cloud to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CCL, Lucidity. The figures are in the table below the chart.
View monthly share of search table
| Month | Datacom | Fujitsu | The Instillery | Cyclone Computers | CCL | Lucidity |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 18.7% | 9.7% | 5.3% | 0.77% | 0.39% |
| Nov 2025 | 61.3% | 22.3% | 7.4% | 7.7% | 0.96% | 0.36% |
| Dec 2025 | 58.6% | 25.1% | 9% | 6.2% | 0.7% | 0.42% |
| Jan 2026 | 57.3% | 24.8% | 8.9% | 7.5% | 0.96% | 0.41% |
| Feb 2026 | 65.3% | 18.8% | 9.9% | 4.6% | 1% | 0.39% |
| Mar 2026 | 65.9% | 19.4% | 9.8% | 3.8% | 0.73% | 0.42% |
| Apr 2026 | 55.2% | 34.6% | 5.8% | 3.4% | 0.65% | 0.33% |
| May 2026 | 54.3% | 33.1% | 8.3% | 3.3% | 0.74% | 0.32% |
| Jun 2026 | 54.2% | 32.9% | 8.7% | 3.1% | 0.96% | 0.21% |
| Jul 2026 | 52.9% | 36.4% | 6.8% | 3% | 0.62% | 0.31% |
| Aug 2026 | 58.1% | 28.1% | 8.7% | 4% | 0.69% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the CCL and Lucidity comparison changed over the last 12 months?
3 findings
- CCL was ahead of Lucidity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CCL’s estimated Share of Search among IT managed service providers in New Zealand moved from 0.77% to 0.69%, and its estimated monthly branded searches held steady at 60.
- Across the 11 months ending August 2026, Lucidity’s estimated Share of Search among IT managed service providers in New Zealand moved from 0.39% to 0.34%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand IT managed service providers in August 2026?
0 changes
Neither CCL nor Lucidity moved beyond provider rounding among IT managed service providers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CCL’s and Lucidity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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