Brandwave

CaterStation vs Southern Spit Roast & BBQ Catering:Which is more popular in New Zealand?

In October 2026, CaterStation had more branded searches than Southern Spit Roast & BBQ Catering among Auckland event caterers in New Zealand. CaterStation had about 1,600 branded searches, while Southern Spit Roast & BBQ Catering had 40. CaterStation made up 57.3% of all Auckland event caterer searches we track, and Southern Spit Roast & BBQ Catering accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about Auckland event caterers, CaterStation and Southern Spit Roast & BBQ Catering each appeared in two of the four answers. CaterStation and Southern Spit Roast & BBQ Catering were each mentioned first in one of the two answers that named either.

Among Auckland event caterers in New Zealand in October 2026

Who do people search for more?

CaterStation, about 40 searches for every 1 for Southern Spit Roast & BBQ Catering

CaterStation 1.6K searchesSouthern Spit Roast & BBQ Catering 40 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

CaterStation in 2 of 4Southern Spit Roast & BBQ Catering in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

CaterStation first in 1Southern Spit Roast & BBQ Catering first in 1

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Top Auckland event caterers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CaterStation and Southern Spit Roast & BBQ Catering were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. CaterStation and Southern Spit Roast & BBQ Catering were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LittleWolf1st
  2. Great Catering2nd
  3. CaterStation3rd
  4. Southern Spit Roast & BBQ Catering3rd
  5. Best Pacific Catering5th
  6. Collective Hospitality6th
  7. Urban Gourmet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LittleWolf4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Best Pacific Catering3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Great Catering3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CaterStation2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Southern Spit Roast & BBQ Catering2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Collective Hospitality1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Urban Gourmet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland event caterers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is CaterStation or Southern Spit Roast & BBQ Catering more popular in search?

This chart shows how often people search Google for CaterStation and Southern Spit Roast & BBQ Catering by name. Each line represents a brand's share of searches for all seven Auckland event caterers we track, month by month, from searches in New Zealand.

CaterStation and Southern Spit Roast & BBQ Catering among Auckland event caterers in New Zealand, by month

Share of searches by month for CaterStation, Southern Spit Roast & BBQ Catering. The figures are in the table below the chart.

View monthly share of searches table
MonthCaterStationUrban GourmetBest Pacific CateringLittleWolfCollective HospitalityGreat CateringSouthern Spit Roast & BBQ Catering
Nov 202552.2%27.7%3.8%7.1%5.8%1.4%1.9%
Dec 202559.2%28%4.4%4.4%2.2%0.62%1.2%
Jan 202638.3%39.1%7.4%7.4%4.8%1.7%1.3%
Feb 202648%27.3%5.2%7.7%9.6%1.5%0.74%
Mar 202646.3%31.3%6%7.5%6%1.8%1.1%
Apr 202649%29.9%6.9%5.4%5.4%2%1.5%
May 202640.7%35.8%5.7%5.7%8.5%1.6%2%
Jun 202649.4%27.8%5.3%6.5%8%1.9%1.1%
Jul 202651.8%29.1%4.4%5.6%5.6%2%1.6%
Aug 202647.1%31.9%6.2%6.2%5.1%1.8%1.8%
Sep 202652.6%29.3%4.6%4.6%5.6%1.6%1.6%
Oct 202657.3%25.8%5%5%3.9%1.4%1.4%

How has branded search for CaterStation and Southern Spit Roast & BBQ Catering changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland event caterers in October 2026?

2 changes

  1. In October 2026, CaterStation gained share of searches among Auckland event caterers in New Zealand, from 52.6% to 57.3%.

  2. Estimated monthly branded searches for Southern Spit Roast & BBQ Catering in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in October 2026.

How are CaterStation’s and Southern Spit Roast & BBQ Catering’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CaterStation’s and Southern Spit Roast & BBQ Catering’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CaterStation

1 branded search term

  • caterstation

Southern Spit Roast & BBQ Catering

1 branded search term

  • southern spit roast

How the Brand Demand Index is measured

Other head-to-heads among Auckland event caterers

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