LittleWolf vs Urban Gourmet:Which is more popular in New Zealand?
In October 2026, Urban Gourmet had more branded searches than LittleWolf among Auckland event caterers in New Zealand. Urban Gourmet had about 720 branded searches, while LittleWolf had 140. Urban Gourmet made up 25.8% of all Auckland event caterer searches we track, and LittleWolf accounted for 5%. When we asked ChatGPT and Google AI Overviews about Auckland event caterers, LittleWolf appeared in all four answers and Urban Gourmet in none.
Who do people search for more?
Urban Gourmet, about 5 searches for every 1 for LittleWolf
Who does AI mention more?
LittleWolf, mentioned in every answer we collected
Who does AI recommend more?
LittleWolf, the only one of the two named
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Top Auckland event caterers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, LittleWolf appeared in all four answers. Urban Gourmet did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LittleWolf4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Best Pacific Catering3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Great Catering3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CaterStation2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Southern Spit Roast & BBQ Catering2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Collective Hospitality1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Urban Gourmet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland event caterers
4 answers
Asked ChatGPT
“Which event caterer should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best event caterers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best event caterer in Auckland, New Zealand for a corporate event?”
Searched Google, AI Overview
“auckland caterers”
Searched Google, AI Overview
“auckland catering company”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is LittleWolf or Urban Gourmet more popular in search?
This chart shows how often people search Google for LittleWolf and Urban Gourmet by name. Each line represents a brand's share of searches for all seven Auckland event caterers we track, month by month, from searches in New Zealand.
Share of searches by month for Urban Gourmet, LittleWolf. The figures are in the table below the chart.
View monthly share of searches table
| Month | CaterStation | Urban Gourmet | Best Pacific Catering | LittleWolf | Collective Hospitality | Great Catering | Southern Spit Roast & BBQ Catering |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 52.2% | 27.7% | 3.8% | 7.1% | 5.8% | 1.4% | 1.9% |
| Dec 2025 | 59.2% | 28% | 4.4% | 4.4% | 2.2% | 0.62% | 1.2% |
| Jan 2026 | 38.3% | 39.1% | 7.4% | 7.4% | 4.8% | 1.7% | 1.3% |
| Feb 2026 | 48% | 27.3% | 5.2% | 7.7% | 9.6% | 1.5% | 0.74% |
| Mar 2026 | 46.3% | 31.3% | 6% | 7.5% | 6% | 1.8% | 1.1% |
| Apr 2026 | 49% | 29.9% | 6.9% | 5.4% | 5.4% | 2% | 1.5% |
| May 2026 | 40.7% | 35.8% | 5.7% | 5.7% | 8.5% | 1.6% | 2% |
| Jun 2026 | 49.4% | 27.8% | 5.3% | 6.5% | 8% | 1.9% | 1.1% |
| Jul 2026 | 51.8% | 29.1% | 4.4% | 5.6% | 5.6% | 2% | 1.6% |
| Aug 2026 | 47.1% | 31.9% | 6.2% | 6.2% | 5.1% | 1.8% | 1.8% |
| Sep 2026 | 52.6% | 29.3% | 4.6% | 4.6% | 5.6% | 1.6% | 1.6% |
| Oct 2026 | 57.3% | 25.8% | 5% | 5% | 3.9% | 1.4% | 1.4% |
How has branded search for LittleWolf and Urban Gourmet changed in New Zealand over the last 12 months?
3 findings
- Urban Gourmet was ahead of LittleWolf in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, LittleWolf’s share of searches among Auckland event caterers in New Zealand moved from 7.1% to 5%, and its estimated monthly branded searches moved from 260 to 140.
- Across the 12 months ending October 2026, Urban Gourmet’s share of searches among Auckland event caterers in New Zealand moved from 27.7% to 25.8%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for New Zealand Auckland event caterers in October 2026?
2 changes
In October 2026, Urban Gourmet lost share of searches among Auckland event caterers in New Zealand, from 29.3% to 25.8%.
In October 2026, LittleWolf rose from 5th to 4th among Auckland event caterers in New Zealand.
How are LittleWolf’s and Urban Gourmet’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using LittleWolf’s and Urban Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LittleWolf
1 branded search term
- littlewolf
Urban Gourmet
4 branded search terms
- the urban gourmet
- urban gourmet
- urban gourmet foods
- urbangourmet
Other head-to-heads among Auckland event caterers
- CaterStation vs Urban Gourmet: compare popularity
- CaterStation vs Best Pacific Catering: compare popularity
- CaterStation vs LittleWolf: compare popularity
- CaterStation vs Collective Hospitality: compare popularity
- Urban Gourmet vs Best Pacific Catering: compare popularity
- Urban Gourmet vs Collective Hospitality: compare popularity
Put your own brand in this comparison
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