Brandwave

How popular isLittleWolf in search?

In August 2026, there were an estimated 420 branded searches for LittleWolf in New Zealand which is down 27.6% over the last 11 months. LittleWolf holds 25.6% estimated Share of Search among New Zealand auckland event caterers and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Urban Gourmet63.4%
  2. LittleWolf25.6%
  3. Collective Hospitality11%
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Which auckland event caterers compete with LittleWolf?

LittleWolf against auckland event caterers in New Zealand, by month

Share of Search by month for Urban Gourmet, LittleWolf, Collective Hospitality. The figures are in the table below the chart.

View monthly share of search table
MonthUrban GourmetLittleWolfCollective Hospitality
Oct 202558.2%31.9%9.9%
Nov 202554%32.3%13.6%
Dec 202566.2%26.8%7%
Jan 202659%31.9%9%
Feb 202653%28.7%18.2%
Mar 202655.4%31.3%13.3%
Apr 202653.7%31.4%14.9%
May 202655.7%28.1%16.2%
Jun 202653.1%28.6%18.4%
Jul 202663.9%23.6%12.5%
Aug 202663.4%25.6%11%
Sep 2026———
  1. held 1st · 1K estimated branded searches · +13% vs prior month · -0.5 points

  2. 2.LittleWolf

    25.6%

    held 2nd · 420 estimated branded searches · +23.5% vs prior month · +2 points

  3. held 3rd · 180 estimated branded searches · 0% vs prior month · -1.5 points

Compare search popularity between LittleWolf and its closest rivals

How has branded search demand for LittleWolf changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LittleWolf in New Zealand fell from 580 to 420.
  • Across the 11 months ending August 2026, LittleWolf’s estimated Share of Search among auckland event caterers in New Zealand decreased from 31.9% to 25.6%.
  • Across the 11 months ending August 2026, LittleWolf’s estimated Share of Search among auckland event caterers in New Zealand peaked at 32.3% in November 2025 and was lowest at 23.6% in July 2026.

How did search popularity change for New Zealand auckland event caterers in August 2026?

  1. In August 2026, LittleWolf gained estimated Share of Search among auckland event caterers in New Zealand, from 23.6% to 25.6%.

  2. In August 2026, Collective Hospitality lost estimated Share of Search among auckland event caterers in New Zealand, from 12.5% to 11%.

How is LittleWolf measured?

Brandwave collects information about searches that people make online using LittleWolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • littlewolf
  • littlewolf auckland

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How the Brand Demand Index is measured

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Is LittleWolf your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.