Collective Hospitality vs LittleWolf:Which is more popular by branded search in New Zealand?
In August 2026, LittleWolf had more branded searches than Collective Hospitality among auckland event caterers in New Zealand. LittleWolf was estimated to have 420 branded searches compared to Collective Hospitality’s 180, and held a 25.6% Share of Search versus Collective Hospitality’s 11%.
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Which is more popular in search, Collective Hospitality or LittleWolf?
Compare caterers Auckland event planners can book for corporate and private events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LittleWolf, Collective Hospitality. The figures are in the table below the chart.
View monthly share of search table
| Month | Urban Gourmet | LittleWolf | Collective Hospitality |
|---|---|---|---|
| Oct 2025 | 58.2% | 31.9% | 9.9% |
| Nov 2025 | 54% | 32.3% | 13.6% |
| Dec 2025 | 66.2% | 26.8% | 7% |
| Jan 2026 | 59% | 31.9% | 9% |
| Feb 2026 | 53% | 28.7% | 18.2% |
| Mar 2026 | 55.4% | 31.3% | 13.3% |
| Apr 2026 | 53.7% | 31.4% | 14.9% |
| May 2026 | 55.7% | 28.1% | 16.2% |
| Jun 2026 | 53.1% | 28.6% | 18.4% |
| Jul 2026 | 63.9% | 23.6% | 12.5% |
| Aug 2026 | 63.4% | 25.6% | 11% |
| Sep 2026 | — | — | — |
How has the Collective Hospitality and LittleWolf comparison changed over the last 12 months?
3 findings
- LittleWolf was ahead of Collective Hospitality in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Collective Hospitality’s estimated Share of Search among auckland event caterers in New Zealand moved from 9.9% to 11%, and its estimated monthly branded searches held steady at 180.
- Across the 11 months ending August 2026, LittleWolf’s estimated Share of Search among auckland event caterers in New Zealand moved from 31.9% to 25.6%, and its estimated monthly branded searches moved from 580 to 420.
How did search popularity change for New Zealand auckland event caterers in August 2026?
2 changes

In August 2026, LittleWolf gained estimated Share of Search among auckland event caterers in New Zealand, from 23.6% to 25.6%.

In August 2026, Collective Hospitality lost estimated Share of Search among auckland event caterers in New Zealand, from 12.5% to 11%.
How each brand is measured
Brandwave collects information about searches that people make online using Collective Hospitality’s and LittleWolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Collective Hospitality
2 branded search terms
- collective hospitality
- collective hospitality auckland
LittleWolf
2 branded search terms
- littlewolf
- littlewolf auckland

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.