LittleWolf vs Urban Gourmet:Which is more popular by branded search in New Zealand?
In August 2026, Urban Gourmet had more branded searches than LittleWolf among auckland event caterers in New Zealand. Urban Gourmet was estimated to have 1K branded searches compared to LittleWolf’s 420, and held a 63.4% Share of Search versus LittleWolf’s 25.6%.
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Which is more popular in search, LittleWolf or Urban Gourmet?
Compare caterers Auckland event planners can book for corporate and private events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Urban Gourmet, LittleWolf. The figures are in the table below the chart.
View monthly share of search table
| Month | Urban Gourmet | LittleWolf | Collective Hospitality |
|---|---|---|---|
| Oct 2025 | 58.2% | 31.9% | 9.9% |
| Nov 2025 | 54% | 32.3% | 13.6% |
| Dec 2025 | 66.2% | 26.8% | 7% |
| Jan 2026 | 59% | 31.9% | 9% |
| Feb 2026 | 53% | 28.7% | 18.2% |
| Mar 2026 | 55.4% | 31.3% | 13.3% |
| Apr 2026 | 53.7% | 31.4% | 14.9% |
| May 2026 | 55.7% | 28.1% | 16.2% |
| Jun 2026 | 53.1% | 28.6% | 18.4% |
| Jul 2026 | 63.9% | 23.6% | 12.5% |
| Aug 2026 | 63.4% | 25.6% | 11% |
| Sep 2026 | — | — | — |
How has the LittleWolf and Urban Gourmet comparison changed over the last 12 months?
3 findings
- Urban Gourmet was ahead of LittleWolf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LittleWolf’s estimated Share of Search among auckland event caterers in New Zealand moved from 31.9% to 25.6%, and its estimated monthly branded searches moved from 580 to 420.
- Across the 11 months ending August 2026, Urban Gourmet’s estimated Share of Search among auckland event caterers in New Zealand moved from 58.2% to 63.4%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand auckland event caterers in August 2026?
1 change

In August 2026, LittleWolf gained estimated Share of Search among auckland event caterers in New Zealand, from 23.6% to 25.6%.
How each brand is measured
Brandwave collects information about searches that people make online using LittleWolf’s and Urban Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LittleWolf
2 branded search terms
- littlewolf
- littlewolf auckland
Urban Gourmet
7 branded search terms
- the urban gourmet
- urban gourmet
- urban gourmet auckland
- urban gourmet foods
- urban gourmet near me
- urban gourmet nz
- urbangourmet

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.