Buster Crabb vs The Grille Cafe:Which is more popular by branded search in New Zealand?
In August 2026, Buster Crabb had more branded searches than The Grille Cafe among invercargill restaurants in New Zealand. Buster Crabb was estimated to have 2.7K branded searches compared to The Grille Cafe’s 610, and held a 77.5% Share of Search versus The Grille Cafe’s 17.6%.
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Which is more popular in search, Buster Crabb or The Grille Cafe?
Compare restaurants in Invercargill, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buster Crabb, The Grille Cafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Buster Crabb | The Grille Cafe | Da Vinci's Pizzeria Invercargill |
|---|---|---|---|
| Oct 2025 | 79.5% | 16.2% | 4.3% |
| Nov 2025 | 83.7% | 13.6% | 2.7% |
| Dec 2025 | 78.1% | 16.1% | 5.8% |
| Jan 2026 | 76.1% | 18.1% | 5.8% |
| Feb 2026 | 81.7% | 14.1% | 4.1% |
| Mar 2026 | 76.9% | 18.8% | 4.3% |
| Apr 2026 | 82.2% | 14.3% | 3.5% |
| May 2026 | 78.5% | 18.3% | 3.3% |
| Jun 2026 | 79.4% | 16.2% | 4.4% |
| Jul 2026 | 78.1% | 18.9% | 3% |
| Aug 2026 | 77.5% | 17.6% | 4.9% |
| Sep 2026 | — | — | — |
How has the Buster Crabb and The Grille Cafe comparison changed over the last 12 months?
3 findings
- Buster Crabb was ahead of The Grille Cafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand moved from 79.5% to 77.5%, and its estimated monthly branded searches moved from 3.1K to 2.7K.
- Across the 11 months ending August 2026, The Grille Cafe’s estimated Share of Search among invercargill restaurants in New Zealand moved from 16.2% to 17.6%, and its estimated monthly branded searches moved from 640 to 610.
How did search popularity change for New Zealand invercargill restaurants in August 2026?
2 changes
In August 2026, The Grille Cafe lost estimated Share of Search among invercargill restaurants in New Zealand, from 18.9% to 17.6%.
In August 2026, Buster Crabb lost estimated Share of Search among invercargill restaurants in New Zealand, from 78.1% to 77.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Buster Crabb’s and The Grille Cafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buster Crabb
3 branded search terms
- buster crabb
- buster crabb menu
- buster crabb restaurant
The Grille Cafe
3 branded search terms
- the grille cafe
- the grille cafe invercargill
- the grille invercargill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.