Brandwave

How popular isBuster Crabb?

In September 2026, people searched for Buster Crabb by name about 2,680 times in New Zealand, a 14.6% decrease from the previous year. These searches made up 55.3% of all New Zealand Invercargill restaurant searches, placing Buster Crabb first out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Invercargill restaurants, Buster Crabb appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Buster Crabb is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Buster CrabbShare of searches 55.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. SALTShare of searches 20.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. The Grille CafeShare of searches 13.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. The Saucy ChefShare of searches 8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Da Vinci's Pizzeria InvercargillShare of searches 2.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Invercargill restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Buster Crabb appeared in all three answers. Buster Crabb is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Saucy Chef1st
  2. Buster Crabb2nd
  3. SALT3rd
  4. The Grille Cafe–
  5. Da Vinci's Pizzeria Invercargill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Invercargill restaurants

3 answers

  • Asked ChatGPT

    “Which restaurant should I go to in Invercargill, New Zealand?”

    1. 1SALT
    2. 2Buster Crabb

  • Asked ChatGPT

    “What are the best restaurants in Invercargill, New Zealand?”

    1. 1The Saucy Chef
    2. 2Buster Crabb
    3. 3SALT

  • Asked ChatGPT

    “What's the best restaurant in Invercargill, New Zealand for a meal out?”

    1. 1The Saucy Chef
    2. 2Buster Crabb
    3. 3SALT

  • Searched Google, AI Overview

    “invercargill restaurants”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “dinner invercargill”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill restaurants compete with Buster Crabb?

Buster Crabb against Invercargill restaurants in New Zealand, by month

Share of searches by month for Buster Crabb, SALT, The Grille Cafe, The Saucy Chef, Da Vinci's Pizzeria Invercargill. The figures are in the table below the chart.

View monthly share of searches table
MonthBuster CrabbSALTThe Grille CafeThe Saucy ChefDa Vinci's Pizzeria Invercargill
Oct 202578.1%0%15.9%3.5%2.5%
Nov 202578.9%0%12.8%6.8%1.5%
Dec 202573.5%0%15.2%7.6%3.7%
Jan 202671.2%0%16.9%7.5%4.4%
Feb 202676.8%0%13.3%6.9%3%
Mar 202673.6%1.4%18%4.3%2.7%
Apr 202673.8%5.1%12.8%6.3%1.9%
May 202650.9%30.8%11.8%5.2%1.3%
Jun 202643.8%41.2%8.9%4.5%1.5%
Jul 202647.3%34.4%11.4%5.8%1.1%
Aug 202654.1%26.3%12.3%5.3%2%
Sep 202655.3%20.6%13.6%8%2.5%

  1. 1.Buster Crabb

    55.3%

    Held 1st. 2.7K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.SALT

    20.6%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -5.6 points.

  3. 3.The Grille Cafe

    13.6%

    Held 3rd. 660 estimated branded searches, +8.2% vs prior month. Share +1.3 points.

  4. 4.The Saucy Chef

    8%

    Held 4th. 390 estimated branded searches, +50% vs prior month. Share +2.8 points.

  5. 5.Da Vinci's Pizzeria Invercargill

    2.5%

    Held 5th. 120 estimated branded searches, +20% vs prior month. Share +0.5 points.

Compare popularity between Buster Crabb and its closest rivals

Every comparison with Buster Crabb

4 comparisons

How has branded search demand for Buster Crabb changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Buster Crabb in New Zealand fell from 3.1K to 2.7K.
  • Across the 12 months ending September 2026, Buster Crabb’s share of searches among Invercargill restaurants in New Zealand decreased from 78.1% to 55.3%.
  • Across the 12 months ending September 2026, Buster Crabb’s share of searches among Invercargill restaurants in New Zealand peaked at 78.9% in November 2025 and was lowest at 43.8% in June 2026.

How did search popularity change for New Zealand Invercargill restaurants in September 2026?

5 changes

  1. In September 2026, The Saucy Chef gained share of searches among Invercargill restaurants in New Zealand, from 5.3% to 8%.

  2. In September 2026, The Grille Cafe gained share of searches among Invercargill restaurants in New Zealand, from 12.3% to 13.6%.

  3. In September 2026, Buster Crabb gained share of searches among Invercargill restaurants in New Zealand, from 54.1% to 55.3%.

  4. In September 2026, SALT lost share of searches among Invercargill restaurants in New Zealand, from 26.3% to 20.6%.

  5. Estimated monthly branded searches for Da Vinci's Pizzeria Invercargill in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026.

How are Buster Crabb’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Buster Crabb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buster crabb
  • buster crabb menu
  • buster crabb restaurant

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How the Brand Demand Index is measured

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