Buster Crabb vs The Saucy Chef:Which is more popular?
In September 2026, Buster Crabb had more branded searches than The Saucy Chef among Invercargill restaurants in New Zealand. Buster Crabb had about 2,680 branded searches, while The Saucy Chef had 390. Buster Crabb made up 55.3% of all Invercargill restaurant searches we track, and The Saucy Chef accounted for 8%. When we asked ChatGPT and Google AI Overviews about Invercargill restaurants, Buster Crabb appeared in all three answers and The Saucy Chef in two. The Saucy Chef was mentioned before Buster Crabb in two out of three answers.
Who do people search for more?
Buster Crabb, about 7 searches for every 1 for The Saucy Chef
Who does AI mention more?
Buster Crabb, mentioned in every answer we collected
Who does AI recommend more?
The Saucy Chef, named ahead of Buster Crabb in 2 of 3 answers
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Top Invercargill restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Buster Crabb appeared in all three answers. The Saucy Chef was mentioned in two out of three: in two of the three ChatGPT answers. The Saucy Chef was listed before Buster Crabb in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buster Crabb3 of 3Named in 3 of 3 ChatGPT answers
- SALT3 of 3Named in 3 of 3 ChatGPT answers
- The Saucy Chef2 of 3Named in 2 of 3 ChatGPT answers
The Grille Cafe0 of 3Named in 0 of 3 ChatGPT answers- Da Vinci's Pizzeria Invercargill0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Invercargill restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Invercargill, New Zealand for a meal out?”
Searched Google, AI Overview
“invercargill restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dinner invercargill”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Buster Crabb or The Saucy Chef more popular in search?
This chart shows how often people search Google for Buster Crabb and The Saucy Chef by name. Each line represents a brand's share of searches for all five Invercargill restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Buster Crabb, The Saucy Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Buster Crabb | SALT | The Grille Cafe | The Saucy Chef | Da Vinci's Pizzeria Invercargill |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 0% | 15.9% | 3.5% | 2.5% |
| Nov 2025 | 78.9% | 0% | 12.8% | 6.8% | 1.5% |
| Dec 2025 | 73.5% | 0% | 15.2% | 7.6% | 3.7% |
| Jan 2026 | 71.2% | 0% | 16.9% | 7.5% | 4.4% |
| Feb 2026 | 76.8% | 0% | 13.3% | 6.9% | 3% |
| Mar 2026 | 73.6% | 1.4% | 18% | 4.3% | 2.7% |
| Apr 2026 | 73.8% | 5.1% | 12.8% | 6.3% | 1.9% |
| May 2026 | 50.9% | 30.8% | 11.8% | 5.2% | 1.3% |
| Jun 2026 | 43.8% | 41.2% | 8.9% | 4.5% | 1.5% |
| Jul 2026 | 47.3% | 34.4% | 11.4% | 5.8% | 1.1% |
| Aug 2026 | 54.1% | 26.3% | 12.3% | 5.3% | 2% |
| Sep 2026 | 55.3% | 20.6% | 13.6% | 8% | 2.5% |
How has the Buster Crabb and The Saucy Chef comparison changed over the last 12 months?
3 findings
- Buster Crabb was ahead of The Saucy Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buster Crabb’s share of searches among Invercargill restaurants in New Zealand moved from 78.1% to 55.3%, and its estimated monthly branded searches moved from 3.1K to 2.7K.
- Across the 12 months ending September 2026, The Saucy Chef’s share of searches among Invercargill restaurants in New Zealand moved from 3.5% to 8%, and its estimated monthly branded searches moved from 140 to 390.
How did search popularity change for New Zealand Invercargill restaurants in September 2026?
2 changes
In September 2026, The Saucy Chef gained share of searches among Invercargill restaurants in New Zealand, from 5.3% to 8%.
In September 2026, Buster Crabb gained share of searches among Invercargill restaurants in New Zealand, from 54.1% to 55.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Buster Crabb’s and The Saucy Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buster Crabb
3 branded search terms
- buster crabb
- buster crabb menu
- buster crabb restaurant
The Saucy Chef
1 branded search term
- saucy chef invercargill
Other head-to-heads among Invercargill restaurants
- Buster Crabb vs SALT: compare popularity
- Buster Crabb vs The Grille Cafe: compare popularity
- Buster Crabb vs Da Vinci's Pizzeria Invercargill: compare popularity
- SALT vs The Grille Cafe: compare popularity
- SALT vs The Saucy Chef: compare popularity
- SALT vs Da Vinci's Pizzeria Invercargill: compare popularity
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