Buster Crabb vs Da Vinci's Pizzeria Invercargill:Which is more popular?

Name: Buster Crabb vs Da Vinci's Pizzeria Invercargill: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Buster Crabb had more branded searches than Da Vinci's Pizzeria Invercargill among Invercargill restaurants in New Zealand. Buster Crabb had about 2,680 branded searches, while Da Vinci's Pizzeria Invercargill had 120. Buster Crabb made up 55.3% of all Invercargill restaurant searches we track, and Da Vinci's Pizzeria Invercargill accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Invercargill restaurants, Buster Crabb appeared in all three answers and Da Vinci's Pizzeria Invercargill in none.

Among Invercargill restaurants in New Zealand in September 2026

Who do people search for more?

Buster Crabb, about 22 searches for every 1 for Da Vinci's Pizzeria Invercargill

Buster Crabb 2.7K searchesDa Vinci's Pizzeria Invercargill 120 searches

Who does AI mention more?

Buster Crabb, mentioned in every answer we collected

Buster Crabb in 3 of 3Da Vinci's Pizzeria Invercargill in 0 of 3

Who does AI recommend more?

Buster Crabb, the only one of the two named

Buster Crabb first in 3Da Vinci's Pizzeria Invercargill never named

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Top Invercargill restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Buster Crabb appeared in all three answers. Da Vinci's Pizzeria Invercargill did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Buster Crabb	Named in 3 of 3 ChatGPT answers	3 of 3
SALT	Named in 3 of 3 ChatGPT answers	3 of 3
The Saucy Chef	Named in 2 of 3 ChatGPT answers	2 of 3
The Grille Cafe	Named in 0 of 3 ChatGPT answers	0 of 3
Da Vinci's Pizzeria Invercargill	Named in 0 of 3 ChatGPT answers	0 of 3

Buster Crabb3 of 3Named in 3 of 3 ChatGPT answers
SALT3 of 3Named in 3 of 3 ChatGPT answers
The Saucy Chef2 of 3Named in 2 of 3 ChatGPT answers
The Grille Cafe0 of 3Named in 0 of 3 ChatGPT answers
Da Vinci's Pizzeria Invercargill0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Invercargill restaurants

3 answers

Asked ChatGPT
“Which restaurant should I go to in Invercargill, New Zealand?”
1. 1SALT
2. 2Buster Crabb
Asked ChatGPT
“What are the best restaurants in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Invercargill, New Zealand for a meal out?”
Searched Google, AI Overview
“invercargill restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dinner invercargill”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buster Crabb or Da Vinci's Pizzeria Invercargill more popular in search?

This chart shows how often people search Google for Buster Crabb and Da Vinci's Pizzeria Invercargill by name. Each line represents a brand's share of searches for all five Invercargill restaurants we track, month by month, from searches in New Zealand.

Buster Crabb and Da Vinci's Pizzeria Invercargill among Invercargill restaurants in New Zealand, by month

Month	Buster Crabb	SALT	The Grille Cafe	The Saucy Chef	Da Vinci's Pizzeria Invercargill
Oct 2025	78.1%	0%	15.9%	3.5%	2.5%
Nov 2025	78.9%	0%	12.8%	6.8%	1.5%
Dec 2025	73.5%	0%	15.2%	7.6%	3.7%
Jan 2026	71.2%	0%	16.9%	7.5%	4.4%
Feb 2026	76.8%	0%	13.3%	6.9%	3%
Mar 2026	73.6%	1.4%	18%	4.3%	2.7%
Apr 2026	73.8%	5.1%	12.8%	6.3%	1.9%
May 2026	50.9%	30.8%	11.8%	5.2%	1.3%
Jun 2026	43.8%	41.2%	8.9%	4.5%	1.5%
Jul 2026	47.3%	34.4%	11.4%	5.8%	1.1%
Aug 2026	54.1%	26.3%	12.3%	5.3%	2%
Sep 2026	55.3%	20.6%	13.6%	8%	2.5%

How has the Buster Crabb and Da Vinci's Pizzeria Invercargill comparison changed over the last 12 months?

3 findings

Buster Crabb was ahead of Da Vinci's Pizzeria Invercargill in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Buster Crabb’s share of searches among Invercargill restaurants in New Zealand moved from 78.1% to 55.3%, and its estimated monthly branded searches moved from 3.1K to 2.7K.
Across the 12 months ending September 2026, Da Vinci's Pizzeria Invercargill’s share of searches among Invercargill restaurants in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 100 to 120.

How did search popularity change for New Zealand Invercargill restaurants in September 2026?

2 changes

In September 2026, Buster Crabb gained share of searches among Invercargill restaurants in New Zealand, from 54.1% to 55.3%.
Estimated monthly branded searches for Da Vinci's Pizzeria Invercargill in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Buster Crabb’s and Da Vinci's Pizzeria Invercargill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.