How popular isBuster Crabb in search?
In August 2026, there were an estimated 2.7K branded searches for Buster Crabb in New Zealand which is down 14.6% over the last 11 months. Buster Crabb holds 77.5% estimated Share of Search among New Zealand invercargill restaurants and is ranked 1st of 3 competitors for search popularity.
Buster Crabb77.5%
The Grille Cafe17.6%
- Da Vinci's Pizzeria Invercargill4.9%
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Which invercargill restaurants compete with Buster Crabb?
Share of Search by month for Buster Crabb, The Grille Cafe, Da Vinci's Pizzeria Invercargill. The figures are in the table below the chart.
View monthly share of search table
| Month | Buster Crabb | The Grille Cafe | Da Vinci's Pizzeria Invercargill |
|---|---|---|---|
| Oct 2025 | 79.5% | 16.2% | 4.3% |
| Nov 2025 | 83.7% | 13.6% | 2.7% |
| Dec 2025 | 78.1% | 16.1% | 5.8% |
| Jan 2026 | 76.1% | 18.1% | 5.8% |
| Feb 2026 | 81.7% | 14.1% | 4.1% |
| Mar 2026 | 76.9% | 18.8% | 4.3% |
| Apr 2026 | 82.2% | 14.3% | 3.5% |
| May 2026 | 78.5% | 18.3% | 3.3% |
| Jun 2026 | 79.4% | 16.2% | 4.4% |
| Jul 2026 | 78.1% | 18.9% | 3% |
| Aug 2026 | 77.5% | 17.6% | 4.9% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.5% | 2.7K | +2.7% | -0.7 points | |
| 2, held 2nd | 17.6% | 610 | -3.2% | -1.2 points | |
| 3, held 3rd | 4.9% | 170 | +70% | +1.9 points |
77.5%
held 1st · 2.7K estimated branded searches · +2.7% vs prior month · -0.7 points
17.6%
held 2nd · 610 estimated branded searches · -3.2% vs prior month · -1.2 points
held 3rd · 170 estimated branded searches · +70% vs prior month · +1.9 points
Compare search popularity between Buster Crabb and its closest rivals
How has branded search demand for Buster Crabb changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Buster Crabb in New Zealand fell from 3.1K to 2.7K.
- Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand decreased from 79.5% to 77.5%.
- Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand peaked at 83.7% in November 2025 and was lowest at 76.1% in January 2026.
How did search popularity change for New Zealand invercargill restaurants in August 2026?
3 changes
In August 2026, Da Vinci's Pizzeria Invercargill gained estimated Share of Search among invercargill restaurants in New Zealand, from 3% to 4.9%.
In August 2026, The Grille Cafe lost estimated Share of Search among invercargill restaurants in New Zealand, from 18.9% to 17.6%.
In August 2026, Buster Crabb lost estimated Share of Search among invercargill restaurants in New Zealand, from 78.1% to 77.5%.
How is Buster Crabb measured?
Brandwave collects information about searches that people make online using Buster Crabb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- buster crabb
- buster crabb menu
- buster crabb restaurant
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Is Buster Crabb your brand?
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