SALT vs The Grille Cafe:Which is more popular?

Name: SALT vs The Grille Cafe: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, SALT had more branded searches than The Grille Cafe among Invercargill restaurants in New Zealand. SALT had about 1,000 branded searches, while The Grille Cafe had 660. SALT made up 20.6% of all Invercargill restaurant searches we track, and The Grille Cafe accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about Invercargill restaurants, SALT appeared in all three answers and The Grille Cafe in none.

Among Invercargill restaurants in New Zealand in September 2026

Who do people search for more?

SALT, about 52% more searches than The Grille Cafe

SALT 1K searchesThe Grille Cafe 660 searches

Who does AI mention more?

SALT, mentioned in every answer we collected

SALT in 3 of 3The Grille Cafe in 0 of 3

Who does AI recommend more?

SALT, the only one of the two named

SALT first in 3The Grille Cafe never named

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Top Invercargill restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, SALT appeared in all three answers. The Grille Cafe did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Buster Crabb	Named in 3 of 3 ChatGPT answers	3 of 3
SALT	Named in 3 of 3 ChatGPT answers	3 of 3
The Saucy Chef	Named in 2 of 3 ChatGPT answers	2 of 3
The Grille Cafe	Named in 0 of 3 ChatGPT answers	0 of 3
Da Vinci's Pizzeria Invercargill	Named in 0 of 3 ChatGPT answers	0 of 3

Buster Crabb3 of 3Named in 3 of 3 ChatGPT answers
SALT3 of 3Named in 3 of 3 ChatGPT answers
The Saucy Chef2 of 3Named in 2 of 3 ChatGPT answers
The Grille Cafe0 of 3Named in 0 of 3 ChatGPT answers
Da Vinci's Pizzeria Invercargill0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Invercargill restaurants

3 answers

Asked ChatGPT
“Which restaurant should I go to in Invercargill, New Zealand?”
1. 1SALT
2. 2Buster Crabb
Asked ChatGPT
“What are the best restaurants in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Invercargill, New Zealand for a meal out?”
Searched Google, AI Overview
“invercargill restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dinner invercargill”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SALT or The Grille Cafe more popular in search?

This chart shows how often people search Google for SALT and The Grille Cafe by name. Each line represents a brand's share of searches for all five Invercargill restaurants we track, month by month, from searches in New Zealand.

SALT and The Grille Cafe among Invercargill restaurants in New Zealand, by month

Month	Buster Crabb	SALT	The Grille Cafe	The Saucy Chef	Da Vinci's Pizzeria Invercargill
Oct 2025	78.1%	0%	15.9%	3.5%	2.5%
Nov 2025	78.9%	0%	12.8%	6.8%	1.5%
Dec 2025	73.5%	0%	15.2%	7.6%	3.7%
Jan 2026	71.2%	0%	16.9%	7.5%	4.4%
Feb 2026	76.8%	0%	13.3%	6.9%	3%
Mar 2026	73.6%	1.4%	18%	4.3%	2.7%
Apr 2026	73.8%	5.1%	12.8%	6.3%	1.9%
May 2026	50.9%	30.8%	11.8%	5.2%	1.3%
Jun 2026	43.8%	41.2%	8.9%	4.5%	1.5%
Jul 2026	47.3%	34.4%	11.4%	5.8%	1.1%
Aug 2026	54.1%	26.3%	12.3%	5.3%	2%
Sep 2026	55.3%	20.6%	13.6%	8%	2.5%

How has the SALT and The Grille Cafe comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: SALT took it in May 2026.
Across the 12 months ending September 2026, SALT’s share of searches among Invercargill restaurants in New Zealand moved from 0% to 20.6%, and its estimated monthly branded searches moved from 0 to 1K.
Across the 12 months ending September 2026, The Grille Cafe’s share of searches among Invercargill restaurants in New Zealand moved from 15.9% to 13.6%, and its estimated monthly branded searches moved from 640 to 660.

How did search popularity change for New Zealand Invercargill restaurants in September 2026?

2 changes

In September 2026, The Grille Cafe gained share of searches among Invercargill restaurants in New Zealand, from 12.3% to 13.6%.
In September 2026, SALT lost share of searches among Invercargill restaurants in New Zealand, from 26.3% to 20.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using SALT’s and The Grille Cafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.