Brandwave

Bürstner vs Leisureline:Which is more popular?

In September 2026, Leisureline had more branded searches than Bürstner among caravan and motorhome brands in New Zealand. Leisureline had about 460 branded searches, while Bürstner had 90. Leisureline made up 7.9% of all caravan and motorhome brand searches we track, and Bürstner accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about caravan and motorhome brands, Leisureline appeared in two of the four answers and Bürstner in one. Leisureline was mentioned before Bürstner in every answer that named either.

Among caravan and motorhome brands in New Zealand in September 2026

Who do people search for more?

Leisureline, about 5 searches for every 1 for Bürstner

Leisureline 460 searchesBürstner 90 searches

Who does AI mention more?

Leisureline, mentioned in 2 of 4 answers, Bürstner in 1

Leisureline in 2 of 4Bürstner in 1 of 4

Who does AI recommend more?

Leisureline, named ahead of Bürstner in 2 of 2 answers

Leisureline first in 2Bürstner never first

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Top caravan and motorhome brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Leisureline was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bürstner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Leisureline was listed before Bürstner in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jayco1st
  2. TrailLite2nd
  3. Leisureline3rd
  4. Hymer4th
  5. Swift5th
  6. Bürstner6th
  7. Avan–
  8. Sunliner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jayco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TrailLite3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leisureline2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swift2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hymer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bürstner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Avan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunliner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about caravan and motorhome brands

4 answers

  • Asked ChatGPT

    “Which caravan or motorhome brand should I buy in New Zealand?”

    1. 1TrailLite
    2. 2Jayco
    3. 3Leisureline
    4. 4Swift

  • Asked ChatGPT

    “What are the best caravan and motorhome brands in New Zealand?”

    1. 1TrailLite
    2. 2Jayco
    3. 3Leisureline
    4. 4Hymer
    5. 5Bürstner
    6. 6Swift

  • Asked ChatGPT

    “What's the best caravan or motorhome brand in New Zealand for family travel?”

    1. 1Jayco
    2. 2TrailLite

  • Searched Google, AI Overview

    “best caravan”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “motorhome nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Bürstner or Leisureline more popular in search?

    This chart shows how often people search Google for Bürstner and Leisureline by name. Each line represents a brand's share of searches for all eight caravan and motorhome brands we track, month by month, from searches in New Zealand.

    Bürstner and Leisureline among caravan and motorhome brands in New Zealand, by month

    Share of searches by month for Leisureline, Bürstner. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJaycoTrailLiteLeisurelineSwiftHymerBürstnerAvanSunliner
    Oct 202554.5%25.5%8.6%5%2.3%2.2%1.4%0.43%
    Nov 202551.9%27%9.5%5.1%2.3%2%1.3%0.73%
    Dec 202559.4%21.4%7.4%5.7%2.1%2.5%0.98%0.56%
    Jan 202661.8%18.6%9.1%4.6%2.3%1.5%1.4%0.65%
    Feb 202657%21.1%9.4%5.4%2.7%2.1%1.5%0.76%
    Mar 202654%24.2%9.8%4.6%2.6%2%2.1%0.66%
    Apr 202659.4%20%10%4.3%2%2.2%1.3%0.67%
    May 202655.3%23.8%9.2%3.6%3.5%2.1%1.9%0.69%
    Jun 202653.3%26.4%9.2%4.9%2.6%2.1%1.1%0.56%
    Jul 202657.7%24.7%7.7%4%2.7%1.6%1.1%0.54%
    Aug 202647.4%35%8.1%4%2%1.7%1.3%0.5%
    Sep 202654%28.8%7.9%3.8%2.4%1.6%1%0.52%

    How has the Bürstner and Leisureline comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand caravan and motorhome brands in September 2026?

    2 changes

    1. Estimated monthly branded searches for Bürstner in New Zealand fell 40% over 12 measured months, from 150 to 90 in September 2026.

    2. Estimated monthly branded searches for Leisureline in New Zealand fell 23.3% over 12 measured months, from 600 to 460 in September 2026.

    How are branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using Bürstner’s and Leisureline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bürstner

    5 branded search terms

    • burstner
    • burstner campervan
    • burstner caravan
    • burstner motorhome
    • burstner rv

    Leisureline

    2 branded search terms

    • leisureline
    • leisureline caravan

    How the Brand Demand Index is measured

    Other head-to-heads among caravan and motorhome brands

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