Bulk Foods Online vs Whole Heart:Which is more popular?

In September 2026, Whole Heart had more branded searches than Bulk Foods Online among bulk and organic food stores in New Zealand. Whole Heart had about 590 branded searches, while Bulk Foods Online had 20. Whole Heart made up 1.3% of all bulk and organic food store searches we track, and Bulk Foods Online accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, Whole Heart appeared in two of the three answers and Bulk Foods Online in none.

Among bulk and organic food stores in New Zealand in September 2026

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Top bulk and organic food stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Whole Heart was mentioned in two out of three: in two of the three ChatGPT answers. Bulk Foods Online did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Bin Inn	Named in 3 of 3 ChatGPT answers	3 of 3
Piko Wholefoods	Named in 2 of 3 ChatGPT answers	2 of 3
GoodFor	Named in 2 of 3 ChatGPT answers	2 of 3
Whole Heart	Named in 2 of 3 ChatGPT answers	2 of 3
Commonsense Organics	Named in 1 of 3 ChatGPT answers	1 of 3
Huckleberry	Named in 1 of 3 ChatGPT answers	1 of 3
Farro	Named in 0 of 3 ChatGPT answers	0 of 3
Bulk Foods Online	Named in 0 of 3 ChatGPT answers	0 of 3

Bin Inn3 of 3Named in 3 of 3 ChatGPT answers
Piko Wholefoods2 of 3Named in 2 of 3 ChatGPT answers
GoodFor2 of 3Named in 2 of 3 ChatGPT answers
Whole Heart2 of 3Named in 2 of 3 ChatGPT answers
Commonsense Organics1 of 3Named in 1 of 3 ChatGPT answers
Huckleberry1 of 3Named in 1 of 3 ChatGPT answers
Farro0 of 3Named in 0 of 3 ChatGPT answers
Bulk Foods Online0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bulk and organic food stores

3 answers

Asked ChatGPT
“Which bulk or organic food store should I shop at in New Zealand?”
1. 1Bin Inn
2. 2Whole Heart
Asked ChatGPT
“What are the best bulk and organic food stores in New Zealand?”
Asked ChatGPT
“What's the best bulk or organic food store in New Zealand for zero waste groceries?”
Searched Google, AI Overview
“bulk food stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“organic grocery stores nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bulk Foods Online or Whole Heart more popular in search?

This chart shows how often people search Google for Bulk Foods Online and Whole Heart by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.

Bulk Foods Online and Whole Heart among bulk and organic food stores in New Zealand, by month

Month	Farro	Bin Inn	Piko Wholefoods	Commonsense Organics	GoodFor	Whole Heart	Bulk Foods Online	Huckleberry
Oct 2025	47.2%	29.7%	8.8%	7.8%	4.9%	1.4%	0.04%	0.04%
Nov 2025	53%	27.1%	8.1%	7.1%	3.5%	1.1%	0.04%	0.04%
Dec 2025	61.6%	21.9%	6.5%	6.3%	2.9%	0.71%	0.02%	0.02%
Jan 2026	46.6%	28.5%	10.4%	9.5%	3.7%	1.1%	0.02%	0.04%
Feb 2026	51.6%	25.8%	9.4%	8.3%	3.5%	1.3%	0.04%	0.04%
Mar 2026	46.3%	28.3%	10.3%	8%	5.6%	1.4%	0.1%	0.04%
Apr 2026	48.1%	29.4%	8.7%	8.3%	3.8%	1.4%	0.1%	0.04%
May 2026	48.4%	29.6%	8.8%	8.4%	3.3%	1.4%	0.04%	0.04%
Jun 2026	50.3%	27.2%	9.9%	7.6%	3.6%	1.3%	0.04%	0.04%
Jul 2026	52.4%	26.2%	9.5%	7.4%	2.9%	1.6%	0.04%	0.02%
Aug 2026	51.3%	26.4%	9.6%	7.4%	3.5%	1.6%	0.04%	0.04%
Sep 2026	52.8%	27.5%	8.2%	7.7%	2.3%	1.3%	0.05%	0.05%

How has the Bulk Foods Online and Whole Heart comparison changed over the last 12 months?

3 findings

Whole Heart was ahead of Bulk Foods Online in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bulk Foods Online’s share of searches among bulk and organic food stores in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 20.
Across the 12 months ending September 2026, Whole Heart’s share of searches among bulk and organic food stores in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for New Zealand bulk and organic food stores in September 2026?

1 change

Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bulk Foods Online’s and Whole Heart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.