Brandwave

Brave Search vs Startpage:Which is more popular in New Zealand?

In October 2026, Startpage had more branded searches than Brave Search among search engines in New Zealand. Startpage had about 5,400 branded searches, while Brave Search had 1,600. Startpage made up 0.2% of all search engine searches we track, and Brave Search accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about search engines, Brave Search appeared in three of the five answers and Startpage in two. Brave Search was mentioned before Startpage in every answer that named either.

Among search engines in New Zealand in October 2026

Who do people search for more?

Startpage, about 3 searches for every 1 for Brave Search

Startpage 5.4K searchesBrave Search 1.6K searches

Who does AI mention more?

Brave Search, mentioned in 3 of 5 answers, Startpage in 2

Brave Search in 3 of 5Startpage in 2 of 5

Who does AI recommend more?

Brave Search, named ahead of Startpage in 3 of 3 answers

Brave Search first in 3Startpage never first

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Top search engines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brave Search was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Startpage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brave Search was listed before Startpage in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google1st
  2. Bing2nd
  3. DuckDuckGo3rd
  4. Brave Search4th
  5. Startpage5th
  6. Ecosia6th
  7. Yahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DuckDuckGo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecosia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brave Search3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Startpage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about search engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Brave Search or Startpage more popular in search?

This chart shows how often people search Google for Brave Search and Startpage by name. Each line represents a brand's share of searches for all seven search engines we track, month by month, from searches in New Zealand.

Brave Search and Startpage among search engines in New Zealand, by month

Share of searches by month for Startpage, Brave Search. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogleDuckDuckGoBingStartpageEcosiaBrave SearchYahoo
Nov 202595.2%2.2%2.3%0.15%0.05%0.04%0.07%
Dec 202592.8%3.3%3.5%0.18%0.07%0.06%0.09%
Jan 202693%3.1%3.3%0.17%0.17%0.08%0.1%
Feb 202695.6%2%2.1%0.14%0.1%0.05%0.05%
Mar 202696.5%1.5%1.6%0.13%0.1%0.05%0.05%
Apr 202694.8%2.3%2.5%0.16%0.1%0.06%0.07%
May 202695.7%2.1%1.8%0.18%0.13%0.05%0.05%
Jun 202695.8%2.1%1.8%0.18%0.11%0.04%0.05%
Jul 202694.7%2.4%2.4%0.24%0.12%0.07%0.07%
Aug 202695.4%2.1%2.2%0.21%0.09%0.05%0.04%
Sep 202695.6%2.2%1.9%0.18%0.09%0.05%0.05%
Oct 202695.3%2.3%2%0.2%0.07%0.06%0.05%

How has branded search for Brave Search and Startpage changed in New Zealand over the last 12 months?

3 findings
  • Startpage was ahead of Brave Search in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Brave Search’s share of searches among search engines in New Zealand moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 1K to 1.6K.
  • Across the 12 months ending October 2026, Startpage’s share of searches among search engines in New Zealand moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

How did search popularity change for New Zealand search engines in October 2026?

2 changes

  1. Estimated monthly branded searches for Brave Search in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026.

  2. Estimated monthly branded searches for Startpage in New Zealand rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are Brave Search’s and Startpage’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brave Search’s and Startpage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brave Search

1 branded search term

  • brave search

Startpage

1 branded search term

  • startpage

How the Brand Demand Index is measured

Other head-to-heads among search engines

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