Brandwave

Brass Monkey vs EvaKool:Which is more popular?

In September 2026, Brass Monkey had more branded searches than EvaKool among portable fridge brands in New Zealand. Brass Monkey had about 2,810 branded searches, while EvaKool had 30. Brass Monkey made up 77.2% of all portable fridge brand searches we track, and EvaKool accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about portable fridge brands, Brass Monkey appeared in all four answers and EvaKool in none.

Among portable fridge brands in New Zealand in September 2026

Who do people search for more?

Brass Monkey, about 94 searches for every 1 for EvaKool

Brass Monkey 2.8K searchesEvaKool 30 searches

Who does AI mention more?

Brass Monkey, mentioned in every answer we collected

Brass Monkey in 4 of 4EvaKool in 0 of 4

Who does AI recommend more?

Brass Monkey, the only one of the two named

Brass Monkey first in 3EvaKool never named

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Top portable fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Brass Monkey appeared in all four answers. EvaKool did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Engel1st
  2. Dometic2nd
  3. Brass Monkey3rd
  4. EvaKool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brass Monkey4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dometic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Engel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EvaKool0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable fridge brands

4 answers
  • Asked ChatGPT

    “Which portable fridge brand should I buy in New Zealand?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey
  • Asked ChatGPT

    “What are the best portable fridge brands in New Zealand?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey
  • Asked ChatGPT

    “What's the best portable fridge brand in New Zealand for camping trips?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey
  • Searched Google, AI Overview

    “12v fridge nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “camping fridge nz”

    1. 1Brass Monkey

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brass Monkey or EvaKool more popular in search?

This chart shows how often people search Google for Brass Monkey and EvaKool by name. Each line represents a brand's share of searches for all four portable fridge brands we track, month by month, from searches in New Zealand.

Brass Monkey and EvaKool among portable fridge brands in New Zealand, by month

Share of searches by month for Brass Monkey, EvaKool. The figures are in the table below the chart.

View monthly share of searches table
MonthBrass MonkeyDometicEngelEvaKool
Oct 202570.4%23.3%5.2%1.1%
Nov 202578.4%16.9%4%0.64%
Dec 202580.3%15.7%3.3%0.69%
Jan 202676.2%19.6%3.6%0.62%
Feb 202673.4%20.7%4.9%0.93%
Mar 202674.5%20.5%4.4%0.55%
Apr 202676.6%18.6%4.1%0.74%
May 202676.2%18.1%4.9%0.75%
Jun 202675.6%19.2%4.9%0.38%
Jul 202674.4%18.8%5.3%1.5%
Aug 202676.9%17.9%3.8%1.3%
Sep 202677.2%19.2%2.7%0.82%

How has the Brass Monkey and EvaKool comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand portable fridge brands in September 2026?

1 change
  1. Estimated monthly branded searches for EvaKool in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Brass Monkey’s and EvaKool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brass Monkey

4 branded search terms

  • brass monkey
  • brass monkey battery
  • brass monkey freezer
  • brass monkey fridge

EvaKool

3 branded search terms

  • evakool
  • evakool camping fridge
  • evakool fridge freezer

How the Brand Demand Index is measured

Other head-to-heads among portable fridge brands

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