Brass Monkey vs Engel:Which is more popular?

Name: Brass Monkey vs Engel: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Brass Monkey had more branded searches than Engel among portable fridge brands in New Zealand. Brass Monkey had about 2,810 branded searches, while Engel had 100. Brass Monkey made up 77.2% of all portable fridge brand searches we track, and Engel accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about portable fridge brands, Brass Monkey appeared in all four answers and Engel in three. Engel was mentioned before Brass Monkey in every answer.

Among portable fridge brands in New Zealand in September 2026

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Top portable fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Brass Monkey appeared in all four answers. Engel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Engel was listed before Brass Monkey in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Brass Monkey	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Dometic	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Engel	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
EvaKool	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Brass Monkey4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dometic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Engel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EvaKool0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable fridge brands

4 answers

Asked ChatGPT
“Which portable fridge brand should I buy in New Zealand?”
1. 1Engel
2. 2Dometic
3. 3Brass Monkey
Asked ChatGPT
“What are the best portable fridge brands in New Zealand?”
1. 1Engel
2. 2Dometic
3. 3Brass Monkey
Asked ChatGPT
“What's the best portable fridge brand in New Zealand for camping trips?”
1. 1Engel
2. 2Dometic
3. 3Brass Monkey
Searched Google, AI Overview
“12v fridge nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping fridge nz”
1. 1Brass Monkey

Not named in any answer:

EvaKool

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brass Monkey or Engel more popular in search?

This chart shows how often people search Google for Brass Monkey and Engel by name. Each line represents a brand's share of searches for all four portable fridge brands we track, month by month, from searches in New Zealand.

Brass Monkey and Engel among portable fridge brands in New Zealand, by month

Month	Brass Monkey	Dometic	Engel	EvaKool
Oct 2025	70.4%	23.3%	5.2%	1.1%
Nov 2025	78.4%	16.9%	4%	0.64%
Dec 2025	80.3%	15.7%	3.3%	0.69%
Jan 2026	76.2%	19.6%	3.6%	0.62%
Feb 2026	73.4%	20.7%	4.9%	0.93%
Mar 2026	74.5%	20.5%	4.4%	0.55%
Apr 2026	76.6%	18.6%	4.1%	0.74%
May 2026	76.2%	18.1%	4.9%	0.75%
Jun 2026	75.6%	19.2%	4.9%	0.38%
Jul 2026	74.4%	18.8%	5.3%	1.5%
Aug 2026	76.9%	17.9%	3.8%	1.3%
Sep 2026	77.2%	19.2%	2.7%	0.82%

How has the Brass Monkey and Engel comparison changed over the last 12 months?

3 findings

Brass Monkey was ahead of Engel in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Brass Monkey’s share of searches among portable fridge brands in New Zealand moved from 70.4% to 77.2%, and its estimated monthly branded searches moved from 3.1K to 2.8K.
Across the 12 months ending September 2026, Engel’s share of searches among portable fridge brands in New Zealand moved from 5.2% to 2.7%, and its estimated monthly branded searches moved from 230 to 100.

How did search popularity change for New Zealand portable fridge brands in September 2026?

1 change

In September 2026, Engel lost share of searches among portable fridge brands in New Zealand, from 3.8% to 2.7%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Brass Monkey’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.