Brandwave

How popular isBrass Monkey?

In September 2026, people searched for Brass Monkey by name about 2,810 times in New Zealand, a 9.9% decrease from the previous year. These searches made up 77.2% of all New Zealand portable fridge brand searches, placing Brass Monkey first out of four brands. When we asked both ChatGPT and Google AI Overviews about portable fridge brands, Brass Monkey appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Brass Monkey is the most searched of 4 competitors and the third most recommended in AI answers.

  1. Brass MonkeyShare of searches 77.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. DometicShare of searches 19.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. EngelShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. EvaKoolShare of searches 0.82%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top portable fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Brass Monkey appeared in all four answers. Brass Monkey is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Engel1st
  2. Dometic2nd
  3. Brass Monkey3rd
  4. EvaKool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brass Monkey4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dometic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Engel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EvaKool0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable fridge brands

4 answers

  • Asked ChatGPT

    “Which portable fridge brand should I buy in New Zealand?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey

  • Asked ChatGPT

    “What are the best portable fridge brands in New Zealand?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey

  • Asked ChatGPT

    “What's the best portable fridge brand in New Zealand for camping trips?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey

  • Searched Google, AI Overview

    “12v fridge nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “camping fridge nz”

    1. 1Brass Monkey

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable fridge brands compete with Brass Monkey?

Brass Monkey against portable fridge brands in New Zealand, by month

Share of searches by month for Brass Monkey, Dometic, Engel. The figures are in the table below the chart.

View monthly share of searches table
MonthBrass MonkeyDometicEngelEvaKool
Oct 202570.4%23.3%5.2%1.1%
Nov 202578.4%16.9%4%0.64%
Dec 202580.3%15.7%3.3%0.69%
Jan 202676.2%19.6%3.6%0.62%
Feb 202673.4%20.7%4.9%0.93%
Mar 202674.5%20.5%4.4%0.55%
Apr 202676.6%18.6%4.1%0.74%
May 202676.2%18.1%4.9%0.75%
Jun 202675.6%19.2%4.9%0.38%
Jul 202674.4%18.8%5.3%1.5%
Aug 202676.9%17.9%3.8%1.3%
Sep 202677.2%19.2%2.7%0.82%

  1. 1.Brass Monkey

    77.2%

    Held 1st. 2.8K estimated branded searches, +17.1% vs prior month. Share +0.3 points.

  2. 2.Dometic

    19.2%

    Held 2nd. 700 estimated branded searches, +25% vs prior month. Share +1.3 points.

  3. 3.Engel

    2.7%

    Held 3rd. 100 estimated branded searches, -16.7% vs prior month. Share -1.1 points.

  4. 4.EvaKool

    0.82%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -0.5 points.

Compare popularity between Brass Monkey and its closest rivals

Every comparison with Brass Monkey

2 comparisons

How has branded search demand for Brass Monkey changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brass Monkey in New Zealand fell from 3.1K to 2.8K.
  • Across the 12 months ending September 2026, Brass Monkey’s share of searches among portable fridge brands in New Zealand increased from 70.4% to 77.2%.
  • Across the 12 months ending September 2026, Brass Monkey’s share of searches among portable fridge brands in New Zealand peaked at 80.3% in December 2025 and was lowest at 70.4% in October 2025.

How did search popularity change for New Zealand portable fridge brands in September 2026?

3 changes

  1. In September 2026, Dometic gained share of searches among portable fridge brands in New Zealand, from 17.9% to 19.2%.

  2. In September 2026, Engel lost share of searches among portable fridge brands in New Zealand, from 3.8% to 2.7%.

  3. Estimated monthly branded searches for EvaKool in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Brass Monkey’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brass Monkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brass monkey
  • brass monkey battery
  • brass monkey freezer
  • brass monkey fridge

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How the Brand Demand Index is measured

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