Brand24 vs Muck Rack:Which is more popular?
In September 2026, Muck Rack had more branded searches than Brand24 among media monitoring and social listening tools in New Zealand. Muck Rack had about 50 branded searches, while Brand24 had 30. Muck Rack made up 3.7% of all media monitoring and social listening tool searches we track, and Brand24 accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Brand24 appeared in four of the five answers and Muck Rack in none.
Who do people search for more?
Muck Rack, about 67% more searches than Brand24
Who does AI mention more?
Brand24, mentioned in 4 of 5 answers, Muck Rack in 0
Who does AI recommend more?
Brand24, the only one of the two named
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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brand24 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Muck Rack did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brandwatch1st
Meltwater2nd
Streem3rd- Brand244th
Sprout Social5th
Talkwalker6th
Isentia7th
Mention8th- Muck Rack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media monitoring and social listening tools
5 answers
Asked ChatGPT
“Which social listening tool should I use in New Zealand?”
Asked ChatGPT
“What are the best media monitoring and social listening tools in New Zealand?”
Asked ChatGPT
“What's the best social listening tool in New Zealand for a communications team?”
Searched Google, AI Overview
“best social listening tool”
Searched Google, AI Overview
“brand monitoring software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brand24 or Muck Rack more popular in search?
This chart shows how often people search Google for Brand24 and Muck Rack by name. Each line represents a brand's share of searches for all nine media monitoring and social listening tools we track, month by month, from searches in New Zealand.
Share of searches by month for Muck Rack, Brand24. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprout Social | Streem | Isentia | Meltwater | Brandwatch | Muck Rack | Talkwalker | Brand24 | Mention |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 17% | 24.2% | 10.9% | 9.1% | 4.2% | 2.4% | 1.8% | 1.2% |
| Nov 2025 | 25% | 17.9% | 25.6% | 11.5% | 11.5% | 2.6% | 2.6% | 1.9% | 1.3% |
| Dec 2025 | 25.8% | 17.7% | 25.8% | 12.9% | 8.9% | 3.2% | 2.4% | 2.4% | 0.81% |
| Jan 2026 | 24.4% | 21.4% | 20.6% | 11.5% | 11.5% | 3.1% | 3.1% | 2.3% | 2.3% |
| Feb 2026 | 23.9% | 31.3% | 16.6% | 9.8% | 9.2% | 3.1% | 3.1% | 2.5% | 0.61% |
| Mar 2026 | 22.5% | 29.5% | 19.1% | 11% | 8.7% | 2.3% | 3.5% | 2.3% | 1.2% |
| Apr 2026 | 16.5% | 31.6% | 20.3% | 13.9% | 10.1% | 3.2% | 1.9% | 1.9% | 0.63% |
| May 2026 | 20.1% | 26.4% | 25.2% | 11.9% | 9.4% | 3.1% | 1.3% | 1.9% | 0.63% |
| Jun 2026 | 21.6% | 27% | 22.3% | 10.1% | 10.1% | 3.4% | 2% | 2.7% | 0.68% |
| Jul 2026 | 25.3% | 22.1% | 20.8% | 14.9% | 9.1% | 3.2% | 1.9% | 1.9% | 0.65% |
| Aug 2026 | 26.7% | 24% | 15.1% | 13% | 15.1% | 2.1% | 1.4% | 1.4% | 1.4% |
| Sep 2026 | 23.9% | 21.6% | 20.1% | 13.4% | 11.2% | 3.7% | 3% | 2.2% | 0.75% |
How has the Brand24 and Muck Rack comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of Brand24 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brand24’s share of searches among media monitoring and social listening tools in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among media monitoring and social listening tools in New Zealand moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?
3 changes
In September 2026, Talkwalker overtook Brand24 and Mention to rank 7th among media monitoring and social listening tools in New Zealand, with 3% of the searches.
In September 2026, Muck Rack gained share of searches among media monitoring and social listening tools in New Zealand, from 2.1% to 3.7%.
In September 2026, Brand24 gained share of searches among media monitoring and social listening tools in New Zealand, from 1.4% to 2.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brand24’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among media monitoring and social listening tools
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