Bosch vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Bosch among power tool brands in New Zealand. Stanley had about 2,170 branded searches, while Bosch had 10. Stanley made up 2.5% of all power tool brand searches we track, and Bosch accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in two of the five answers and Stanley in one. Bosch was mentioned before Stanley in two out of three answers that named either.
Who do people search for more?
Stanley, about 217 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 2 of 5 answers, Stanley in 1
Who does AI recommend more?
Bosch, named ahead of Stanley in 2 of 3 answers
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bosch was listed before Stanley in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power tool brands in New Zealand?”
Asked ChatGPT
“What's the best power tool brand in New Zealand for home projects and repairs?”
Searched Google, AI Overview
“power tool brands nz”
Searched Google, AI Overview
“cordless drill nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bosch or Stanley more popular in search?
This chart shows how often people search Google for Bosch and Stanley by name. Each line represents a brand's share of searches for all nine power tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 21.8% | 19.4% | 9.5% | 9% | 3.6% | 3.2% | 2.4% | 0.01% |
| Nov 2025 | 28.1% | 23.7% | 23.1% | 8.9% | 8.5% | 2.9% | 2.6% | 2.2% | 0.01% |
| Dec 2025 | 28.5% | 20% | 24.6% | 9.2% | 9.9% | 2.8% | 2.3% | 2.7% | 0.01% |
| Jan 2026 | 29.1% | 20.9% | 22.5% | 9% | 10.6% | 3% | 2.6% | 2.3% | 0.01% |
| Feb 2026 | 29.9% | 23.8% | 19.4% | 9.8% | 8.2% | 3.2% | 3.2% | 2.5% | 0.02% |
| Mar 2026 | 28.7% | 22.7% | 20.2% | 10.6% | 8.1% | 3.6% | 3.6% | 2.5% | 0.01% |
| Apr 2026 | 29.2% | 23.6% | 19.6% | 9.9% | 9% | 3.2% | 2.9% | 2.6% | 0.02% |
| May 2026 | 29.3% | 25% | 16.7% | 11.5% | 8.3% | 3.2% | 3.4% | 2.6% | 0.01% |
| Jun 2026 | 28.1% | 27% | 15.4% | 11.2% | 8.1% | 4% | 3.7% | 2.6% | 0.01% |
| Jul 2026 | 28.1% | 25.3% | 15.6% | 11.7% | 9% | 3.8% | 3.7% | 2.7% | 0.01% |
| Aug 2026 | 27.7% | 25.2% | 16.7% | 12.1% | 8.6% | 4% | 3% | 2.6% | 0.01% |
| Sep 2026 | 28.7% | 23.4% | 19.1% | 10.8% | 8.3% | 3.6% | 3.6% | 2.5% | 0.01% |
How has the Bosch and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Stanley’s share of searches among power tool brands in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 1.7K to 2.2K.
How did search popularity change for New Zealand power tool brands in September 2026?
1 change
Estimated monthly branded searches for Stanley in New Zealand rose 27.6% over 12 measured months, from 1.7K to 2.2K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Bosch’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch power tool
Stanley
13 branded search terms
- stanley battery
- stanley battery tools
- stanley drill
- stanley drill set
- stanley fatmax battery
- stanley fatmax drill
- stanley fatmax tools
- stanley impact drill
- stanley knife
- stanley knife blades
- stanley power tools
- stanley tape measure
- stanley tools
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