BorrowBox vs Storytel:Which is more popular by branded search in New Zealand?
In August 2026, BorrowBox had more branded searches than Storytel among audiobook and ebook services in New Zealand. BorrowBox was estimated to have 1.3K branded searches compared to Storytel’s 110, and held a 1.7% Share of Search versus Storytel’s 0.15%.
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Which is more popular in search, BorrowBox or Storytel?
Compare the audiobook and ebook services New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BorrowBox, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | Audible | Libby | BorrowBox | Storytel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 20.3% | 20% | 3.7% | 1.8% | 0.16% |
| Nov 2025 | 58.1% | 21.6% | 15.8% | 3% | 1.5% | 0.12% |
| Dec 2025 | 56% | 24.4% | 15.2% | 2.9% | 1.3% | 0.13% |
| Jan 2026 | 56.5% | 22.3% | 15.7% | 3.8% | 1.6% | 0.15% |
| Feb 2026 | 52.8% | 20.9% | 19.5% | 4.7% | 2% | 0.14% |
| Mar 2026 | 52% | 19.7% | 21.6% | 4.9% | 1.7% | 0.17% |
| Apr 2026 | 50.3% | 24% | 19.6% | 4.5% | 1.5% | 0.12% |
| May 2026 | 49.8% | 23% | 19.8% | 5.7% | 1.6% | 0.1% |
| Jun 2026 | 53.2% | 22.5% | 17.1% | 5.7% | 1.4% | 0.11% |
| Jul 2026 | 50.4% | 23.9% | 17.9% | 5.6% | 2.1% | 0.12% |
| Aug 2026 | 50% | 25.2% | 17.2% | 5.8% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the BorrowBox and Storytel comparison changed over the last 12 months?
3 findings
- BorrowBox was ahead of Storytel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BorrowBox’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 0.16% to 0.15%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand audiobook and ebook services in August 2026?
0 changes
Neither BorrowBox nor Storytel moved beyond provider rounding among audiobook and ebook services in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BorrowBox’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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