How popular isBorrowBox in search?
In August 2026, there were an estimated 1.3K branded searches for BorrowBox in New Zealand which held steady over the last 11 months. BorrowBox holds 1.7% estimated Share of Search among New Zealand audiobook and ebook services and is ranked 5th of 6 competitors for search popularity.
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Which audiobook and ebook services compete with BorrowBox?
Share of Search by month for Kindle, Kobo, Audible, Libby, BorrowBox. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | Audible | Libby | BorrowBox | Storytel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 20.3% | 20% | 3.7% | 1.8% | 0.16% |
| Nov 2025 | 58.1% | 21.6% | 15.8% | 3% | 1.5% | 0.12% |
| Dec 2025 | 56% | 24.4% | 15.2% | 2.9% | 1.3% | 0.13% |
| Jan 2026 | 56.5% | 22.3% | 15.7% | 3.8% | 1.6% | 0.15% |
| Feb 2026 | 52.8% | 20.9% | 19.5% | 4.7% | 2% | 0.14% |
| Mar 2026 | 52% | 19.7% | 21.6% | 4.9% | 1.7% | 0.17% |
| Apr 2026 | 50.3% | 24% | 19.6% | 4.5% | 1.5% | 0.12% |
| May 2026 | 49.8% | 23% | 19.8% | 5.7% | 1.6% | 0.1% |
| Jun 2026 | 53.2% | 22.5% | 17.1% | 5.7% | 1.4% | 0.11% |
| Jul 2026 | 50.4% | 23.9% | 17.9% | 5.6% | 2.1% | 0.12% |
| Aug 2026 | 50% | 25.2% | 17.2% | 5.8% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 36.6K | -5.4% | -0.5 points | |
| 2, held 2nd | 25.2% | 18.4K | +0.55% | +1.3 points | |
| 3, held 3rd | 17.2% | 12.6K | -8.1% | -0.7 points | |
| 4, held 4th | 5.8% | 4.2K | -1.9% | +0.2 points | |
| 5, held 5th | 1.7% | 1.3K | -20.9% | -0.4 points | |
| 6, held 6th | 0.15% | 110 | +22.2% | 0 points |
1.
Kindle
50%
held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -0.5 points
2.
Kobo25.2%
held 2nd · 18.4K estimated branded searches · +0.55% vs prior month · +1.3 points
3.
Audible17.2%
held 3rd · 12.6K estimated branded searches · -8.1% vs prior month · -0.7 points
4.
Libby5.8%
held 4th · 4.2K estimated branded searches · -1.9% vs prior month · +0.2 points
1.7%
held 5th · 1.3K estimated branded searches · -20.9% vs prior month · -0.4 points
6.
Storytel0.15%
held 6th · 110 estimated branded searches · +22.2% vs prior month · 0 points
Compare search popularity between BorrowBox and its closest rivals
How has branded search demand for BorrowBox changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BorrowBox in New Zealand held steady at 1.3K.
- Across the 11 months ending August 2026, BorrowBox’s estimated Share of Search among audiobook and ebook services in New Zealand held steady, from 1.8% to 1.7%.
How did search popularity change for New Zealand audiobook and ebook services in August 2026?
3 changes
In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%.
In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%.
Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026.
How is BorrowBox measured?
Brandwave collects information about searches that people make online using BorrowBox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- borrowbox
- borrowbox app
- borrowbox audiobooks
- borrowbox com
- borrowbox ebooks
- borrowbox library
- borrowbox nz
- borrowbox online
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Is BorrowBox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.