Brandwave

Boori vs IKEA:Which is more popular?

In September 2026, Boori had more branded searches than IKEA among change table brands in New Zealand. Boori had about 220 branded searches, while IKEA had 140. Boori made up 0.83% of all change table brand searches we track, and IKEA accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about change table brands, IKEA appeared in all five answers and Boori in three. IKEA was mentioned before Boori in three out of four answers.

Among change table brands in New Zealand in September 2026

Who do people search for more?

Boori, about 57% more searches than IKEA

Boori 220 searchesIKEA 140 searches

Who does AI mention more?

IKEA, mentioned in every answer we collected

IKEA in 5 of 5Boori in 3 of 5

Who does AI recommend more?

IKEA, named ahead of Boori in 3 of 4 answers

IKEA first in 3Boori first in 1

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Top change table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. Boori was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before Boori in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. IKEA1st
  3. Boori3rd
  4. 4baby4th
  5. Edwards & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 4baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about change table brands

5 answers

  • Asked ChatGPT

    “Which change table brand should I buy in New Zealand?”

    1. 1IKEA
    2. 2Mocka
    3. 34baby
    4. 4Boori

  • Asked ChatGPT

    “What are the best change table brands in New Zealand?”

    1. 1Mocka
    2. 2Boori
    3. 3IKEA
    4. 44baby

  • Asked ChatGPT

    “What's the best change table brand in New Zealand for nappy changes?”

    1. 1IKEA
    2. 2Boori
    3. 34baby
    4. 4Mocka

  • Searched Google, AI Overview

    “change table with drawers”

    1. 1Mocka
    2. 2IKEA

  • Searched Google, AI Overview

    “changing table nz”

    1. 1Mocka
    2. 2IKEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Boori or IKEA more popular in search?

This chart shows how often people search Google for Boori and IKEA by name. Each line represents a brand's share of searches for all five change table brands we track, month by month, from searches in New Zealand.

Boori and IKEA among change table brands in New Zealand, by month

Share of searches by month for Boori, IKEA. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoBooriIKEA4baby
Oct 202581.7%17.2%0.75%0.21%0.15%
Nov 202584.2%15%0.58%0.23%0.08%
Dec 202581.3%17.3%0.81%0.51%0.11%
Jan 202681%17.6%0.66%0.63%0.12%
Feb 202678%20.6%0.86%0.39%0.13%
Mar 202678.3%20.4%0.74%0.49%0.11%
Apr 202681.2%17.3%0.88%0.51%0.11%
May 202683.9%14.8%0.71%0.43%0.12%
Jun 202681.3%17.4%0.69%0.51%0.12%
Jul 202680.1%17.3%0.76%1.7%0.18%
Aug 202678.2%20.4%0.88%0.49%0.07%
Sep 202683.7%14.8%0.83%0.53%0.11%

How has the Boori and IKEA comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: IKEA took it in July 2026, Boori took it in August 2026.
  • Across the 12 months ending September 2026, Boori’s share of searches among change table brands in New Zealand moved from 0.75% to 0.83%, and its estimated monthly branded searches moved from 250 to 220.
  • Across the 12 months ending September 2026, IKEA’s share of searches among change table brands in New Zealand moved from 0.21% to 0.53%, and its estimated monthly branded searches moved from 70 to 140.

How did search popularity change for New Zealand change table brands in September 2026?

2 changes

  1. Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

  2. Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Boori’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boori

3 branded search terms

  • boori
  • boori bed
  • boori high chair

IKEA

1 branded search term

  • ikea change table

How the Brand Demand Index is measured

Other head-to-heads among change table brands

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