Boohoo vs The Iconic:Which is more popular by branded search in New Zealand?
In August 2026, The Iconic had more branded searches than Boohoo among online fashion retailers in New Zealand. The Iconic was estimated to have 29.9K branded searches compared to Boohoo’s 13.2K, and held a 6.8% Share of Search versus Boohoo’s 3%.
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Which is more popular in search, Boohoo or The Iconic?
Compare the online fashion stores that ship clothing, shoes and accessories to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Iconic, Boohoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Boohoo and The Iconic comparison changed over the last 12 months?
3 findings
- The Iconic was ahead of Boohoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boohoo’s estimated Share of Search among online fashion retailers in New Zealand moved from 4.2% to 3%, and its estimated monthly branded searches moved from 21K to 13.2K.
- Across the 11 months ending August 2026, The Iconic’s estimated Share of Search among online fashion retailers in New Zealand moved from 6% to 6.8%, and its estimated monthly branded searches moved from 30K to 29.9K.
How did search popularity change for New Zealand online fashion retailers in August 2026?
1 change
Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boohoo’s and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boohoo
22 branded search terms
- boohoo
- boohoo aus
- boohoo chic
- boohoo clothing
- boohoo curve
- boohoo dresses
- boohoo man
- boohoo man au
- boohoo near me
- boohoo nz
- boohoo nz plus size
- boohoo nz store
- boohoo online
- boohoo plus size
- boohoo shipping nz
- boohoo style
- boohoo style clothing
- boohoo style dresses
- boohoo wedding
- boohoo wedding dress
- nz boohoo
- nz boohoo com
The Iconic
19 branded search terms
- polo ralph lauren the iconic
- the iconic
- the iconic alias mae
- the iconic aus
- the iconic clothing
- the iconic delivery
- the iconic discounts
- the iconic dresses
- the iconic free shipping
- the iconic near me
- the iconic nz
- the iconic online
- the iconic shop
- the iconic voucher
- theiconic
- theiconic clothing
- theiconic co nz
- theiconic dresses
- theiconic nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.