How popular isThe Iconic in search?
In August 2026, there were an estimated 29.9K branded searches for The Iconic in New Zealand which held steady over the last 11 months. The Iconic holds 6.8% estimated Share of Search among New Zealand online fashion retailers and is ranked 4th of 9 competitors for search popularity.
Shein65.9%
Princess Polly9%ASOS6.8%
The Iconic6.8%
Showpo3.7%
Boohoo3%
Stylerunner2.4%
Hello Molly1.9%
White Fox Boutique0.55%
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Which online fashion retailers compete with The Iconic?
Share of Search by month for Shein, Princess Polly, ASOS, The Iconic, Showpo, Boohoo, Stylerunner. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.9% | 292K | +13.7% | +0.4 points | |
| 2, held 2nd | 9% | 39.9K | +19.8% | +0.5 points | |
| 3, held 3rd | 6.8% | 30.1K | -1.7% | -1 points | |
| 4, held 4th | 6.8% | 29.9K | +21.9% | +0.5 points | |
| 5, held 5th | 3.7% | 16.5K | +22.3% | +0.3 points | |
| 6, held 6th | 3% | 13.2K | +8.1% | -0.1 points | |
| 7, held 7th | 2.4% | 10.6K | +0.09% | -0.3 points | |
| 8, held 8th | 1.9% | 8.6K | +4% | -0.2 points | |
| 9, held 9th | 0.55% | 2.4K | +11% | 0 points |
1.
Shein65.9%
held 1st · 292K estimated branded searches · +13.7% vs prior month · +0.4 points
9%
held 2nd · 39.9K estimated branded searches · +19.8% vs prior month · +0.5 points
3.
6.8%
held 3rd · 30.1K estimated branded searches · -1.7% vs prior month · -1 points
6.8%
held 4th · 29.9K estimated branded searches · +21.9% vs prior month · +0.5 points
5.
Showpo3.7%
held 5th · 16.5K estimated branded searches · +22.3% vs prior month · +0.3 points
6.
Boohoo3%
held 6th · 13.2K estimated branded searches · +8.1% vs prior month · -0.1 points
2.4%
held 7th · 10.6K estimated branded searches · +0.09% vs prior month · -0.3 points
1.9%
held 8th · 8.6K estimated branded searches · +4% vs prior month · -0.2 points
0.55%
held 9th · 2.4K estimated branded searches · +11% vs prior month · 0 points
Compare search popularity between The Iconic and its closest rivals
How has branded search demand for The Iconic changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Iconic in New Zealand held steady, from 30K to 29.9K.
- Across the 11 months ending August 2026, The Iconic’s estimated Share of Search among online fashion retailers in New Zealand increased from 6% to 6.8%.
- Across the 11 months ending August 2026, The Iconic’s estimated Share of Search among online fashion retailers in New Zealand peaked at 9% in November 2025 and was lowest at 6% in October 2025.
- Across the 11 months ending August 2026, The Iconic fell from 3rd to 4th among online fashion retailers in New Zealand.
How did search popularity change for New Zealand online fashion retailers in August 2026?
6 changes
In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.
In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.
Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.
Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How is The Iconic measured?
Brandwave collects information about searches that people make online using The Iconic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- polo ralph lauren the iconic
- the iconic
- the iconic alias mae
- the iconic aus
- the iconic clothing
- the iconic delivery
- the iconic discounts
- the iconic dresses
- the iconic free shipping
- the iconic near me
- the iconic nz
- the iconic online
- the iconic shop
- the iconic voucher
- theiconic
- theiconic clothing
- theiconic co nz
- theiconic dresses
- theiconic nz
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Is The Iconic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.