Brandwave

Bonne Maman vs Craig's:Which is more popular?

In September 2026, Bonne Maman had more branded searches than Craig's among jam and preserve brands in New Zealand. Bonne Maman had about 350 branded searches, while Craig's had 10. Bonne Maman made up 8.2% of all jam and preserve brand searches we track, and Craig's accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about jam and preserve brands, Bonne Maman appeared in three of the five answers and Craig's in one. Bonne Maman was mentioned before Craig's in two out of three answers that named either.

Among jam and preserve brands in New Zealand in September 2026

Who do people search for more?

Bonne Maman, about 35 searches for every 1 for Craig's

Bonne Maman 350 searchesCraig's 10 searches

Who does AI mention more?

Bonne Maman, mentioned in 3 of 5 answers, Craig's in 1

Bonne Maman in 3 of 5Craig's in 1 of 5

Who does AI recommend more?

Bonne Maman, named ahead of Craig's in 2 of 3 answers

Bonne Maman first in 2Craig's first in 1

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Top jam and preserve brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bonne Maman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Craig's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bonne Maman was listed before Craig's in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anathoth Farm1st
  2. Barker's of Geraldine2nd
  3. Bonne Maman3rd
  4. Craig's4th
  5. St Dalfour–
  6. IXL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anathoth Farm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craig's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St Dalfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jam and preserve brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bonne Maman or Craig's more popular in search?

This chart shows how often people search Google for Bonne Maman and Craig's by name. Each line represents a brand's share of searches for all six jam and preserve brands we track, month by month, from searches in New Zealand.

Bonne Maman and Craig's among jam and preserve brands in New Zealand, by month

Share of searches by month for Bonne Maman, Craig's. The figures are in the table below the chart.

View monthly share of searches table
MonthBarker's of GeraldineAnathoth FarmBonne MamanSt DalfourCraig'sIXL
Oct 202577.8%9.1%8.2%4.5%0.22%0.22%
Nov 202579.3%9.7%7.7%2.7%0.36%0.18%
Dec 202582.2%9%6.1%2.3%0.3%0.15%
Jan 202678.3%11.7%6.1%3.3%0.43%0.22%
Feb 202675.3%13.5%6.5%3.9%0.52%0.26%
Mar 202674.2%12.3%9%4.1%0.26%0.26%
Apr 202674.2%12.5%7.2%5.6%0.26%0.26%
May 202670.2%14.3%8.2%6.5%0.48%0.24%
Jun 202669.4%14.2%9.8%5.8%0.58%0.29%
Jul 202667.2%14%9.5%8.1%0.56%0.56%
Aug 202666.7%16.6%9.7%6.4%0.46%0.23%
Sep 202667.8%16.4%8.2%7.2%0.23%0.23%

How has the Bonne Maman and Craig's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jam and preserve brands in September 2026?

1 change

  1. In September 2026, Bonne Maman lost share of searches among jam and preserve brands in New Zealand, from 9.7% to 8.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Bonne Maman’s and Craig's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonne Maman

5 branded search terms

  • bonne maman
  • bonne maman fruit preserves
  • bonne maman jam
  • jam bonne maman
  • preserves bonne maman

Craig's

2 branded search terms

  • craig s
  • craig's jam

How the Brand Demand Index is measured

Other head-to-heads among jam and preserve brands

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