Bonds vs Love Luna:Which is more popular?
In September 2026, Love Luna had more branded searches than Bonds among period underwear brands in New Zealand. Love Luna had about 170 branded searches, while Bonds had 30. Love Luna made up 5.2% of all period underwear brand searches we track, and Bonds accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about period underwear brands, Bonds appeared in all five answers and Love Luna in three. Bonds was mentioned before Love Luna in three out of five answers.
Who do people search for more?
Love Luna, about 6 searches for every 1 for Bonds
Who does AI mention more?
Bonds, mentioned in every answer we collected
Who does AI recommend more?
Bonds, named ahead of Love Luna in 3 of 5 answers
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Top period underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonds appeared in all five answers. Love Luna was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bonds was listed before Love Luna in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modibodi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bonds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Confitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AWWA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Love Luna3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period underwear brands
5 answers
Asked ChatGPT
“Which period underwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best period underwear brands in New Zealand?”
Asked ChatGPT
“What's the best period underwear brand in New Zealand for heavy flow?”
Searched Google, AI Overview
“period underwear nz”
Searched Google, AI Overview
“washable period underwear”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bonds or Love Luna more popular in search?
This chart shows how often people search Google for Bonds and Love Luna by name. Each line represents a brand's share of searches for all seven period underwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Love Luna, Bonds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modibodi | AWWA | Love Luna | Confitex | Knix | Thinx | Bonds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 51.9% | 4.7% | 3% | 1.9% | 1.4% | 1.4% |
| Nov 2025 | 47.8% | 40.2% | 4.2% | 2.8% | 1.8% | 1.8% | 1.4% |
| Dec 2025 | 44.8% | 41.5% | 4.8% | 3.1% | 2.5% | 1.4% | 2% |
| Jan 2026 | 40.3% | 46.2% | 5.5% | 1.9% | 4.4% | 1.3% | 0.42% |
| Feb 2026 | 29.5% | 59% | 4.8% | 2.5% | 2% | 1.6% | 0.68% |
| Mar 2026 | 24.1% | 68.5% | 2.6% | 1.7% | 1.3% | 1.3% | 0.56% |
| Apr 2026 | 32.9% | 56.2% | 3.5% | 2.3% | 2.3% | 2.3% | 0.51% |
| May 2026 | 44.4% | 37.9% | 4.8% | 2.4% | 4.8% | 4.8% | 1% |
| Jun 2026 | 39.6% | 33.8% | 5.2% | 2.7% | 4.3% | 13.4% | 0.91% |
| Jul 2026 | 47.4% | 29.2% | 5.1% | 3.3% | 4% | 9.9% | 1.1% |
| Aug 2026 | 64.9% | 21.6% | 3.8% | 2.4% | 2.4% | 3.5% | 1.4% |
| Sep 2026 | 58.5% | 28.6% | 5.2% | 2.8% | 2.8% | 1.2% | 0.92% |
How has the Bonds and Love Luna comparison changed over the last 12 months?
3 findings
- Love Luna was ahead of Bonds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonds’ share of searches among period underwear brands in New Zealand moved from 1.4% to 0.92%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand moved from 4.7% to 5.2%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand period underwear brands in September 2026?
2 changes
In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%.
Estimated monthly branded searches for Bonds in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonds’ and Love Luna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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