Bogs vs Merry People:Which is more popular?
In September 2026, Merry People had more branded searches than Bogs among gumboot brands in New Zealand. Merry People had about 2,810 branded searches, while Bogs had 40. Merry People made up 39.5% of all gumboot brand searches we track, and Bogs accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Bogs appeared in three of the five answers and Merry People in one. Bogs was mentioned before Merry People in two out of three answers.
Who do people search for more?
Merry People, about 70 searches for every 1 for Bogs
Who does AI mention more?
Bogs, mentioned in 3 of 5 answers, Merry People in 1
Who does AI recommend more?
Bogs, named ahead of Merry People in 2 of 3 answers
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bogs was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Merry People was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bogs was listed before Merry People in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Skellerup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bogs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Muck Boot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Merry People1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boonies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gumboot brands in New Zealand?”
Asked ChatGPT
“What's the best gumboot brand in New Zealand for wet muddy ground?”
Searched Google, AI Overview
“gumboots nz”
Searched Google, AI Overview
“waterproof boots nz”
- 1Bogs
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bogs or Merry People more popular in search?
This chart shows how often people search Google for Bogs and Merry People by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Merry People, Bogs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skellerup | Merry People | Hunter | Boonies | Muck Boot | Bogs |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 43.5% | 6.8% | 4% | 5.1% | 1.2% |
| Nov 2025 | 37% | 44.1% | 8% | 5.2% | 4.4% | 1.2% |
| Dec 2025 | 34.6% | 41.3% | 14.2% | 3.9% | 5% | 0.93% |
| Jan 2026 | 34.3% | 43.1% | 11.6% | 3.6% | 5.7% | 1.7% |
| Feb 2026 | 38.8% | 43% | 8.6% | 3% | 5.8% | 0.87% |
| Mar 2026 | 23.7% | 59.8% | 7.1% | 4.2% | 4.3% | 0.86% |
| Apr 2026 | 18.4% | 67.6% | 5.7% | 3.7% | 3.8% | 0.69% |
| May 2026 | 25.8% | 59.2% | 5.4% | 4.9% | 4% | 0.67% |
| Jun 2026 | 31.7% | 50.9% | 5.5% | 6.1% | 5.1% | 0.77% |
| Jul 2026 | 34% | 47.3% | 7.2% | 5.8% | 4.9% | 0.73% |
| Aug 2026 | 37.5% | 43.6% | 9.1% | 4.9% | 4.1% | 0.92% |
| Sep 2026 | 41.3% | 39.5% | 9.4% | 5.5% | 3.8% | 0.56% |
How has the Bogs and Merry People comparison changed over the last 12 months?
3 findings
- Merry People was ahead of Bogs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bogs’ share of searches among gumboot brands in New Zealand moved from 1.2% to 0.56%, and its estimated monthly branded searches moved from 80 to 40.
- Across the 12 months ending September 2026, Merry People’s share of searches among gumboot brands in New Zealand moved from 43.5% to 39.5%, and its estimated monthly branded searches held steady at 2.8K.
How did search popularity change for New Zealand gumboot brands in September 2026?
3 changes
In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches.
In September 2026, Merry People lost share of searches among gumboot brands in New Zealand, from 43.6% to 39.5%.
Estimated monthly branded searches for Bogs in New Zealand fell 50% over 12 measured months, from 80 to 40 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bogs’ and Merry People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bogs
3 branded search terms
- bogs boots
- bogs rubber boots
- bogs wellies
Merry People
8 branded search terms
- gumboots merry people
- merry people
- merry people bobbi
- merry people boots
- merry people clogs
- merry people gumboots
- sp merry people
- the merry people
Other head-to-heads among gumboot brands
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