Bogs vs Boonies:Which is more popular?
In September 2026, Boonies had more branded searches than Bogs among gumboot brands in New Zealand. Boonies had about 390 branded searches, while Bogs had 40. Boonies made up 5.5% of all gumboot brand searches we track, and Bogs accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Bogs appeared in three of the five answers and Boonies in one. Bogs and Boonies were each mentioned first in one of the two answers that named either.
Who do people search for more?
Boonies, about 10 searches for every 1 for Bogs
Who does AI mention more?
Bogs, mentioned in 3 of 5 answers, Boonies in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bogs was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Boonies was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bogs and Boonies were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Skellerup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bogs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Muck Boot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merry People1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Boonies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gumboot brands in New Zealand?”
Asked ChatGPT
“What's the best gumboot brand in New Zealand for wet muddy ground?”
Searched Google, AI Overview
“gumboots nz”
Searched Google, AI Overview
“waterproof boots nz”
- 1Bogs
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bogs or Boonies more popular in search?
This chart shows how often people search Google for Bogs and Boonies by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Boonies, Bogs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skellerup | Merry People | Hunter | Boonies | Muck Boot | Bogs |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 43.5% | 6.8% | 4% | 5.1% | 1.2% |
| Nov 2025 | 37% | 44.1% | 8% | 5.2% | 4.4% | 1.2% |
| Dec 2025 | 34.6% | 41.3% | 14.2% | 3.9% | 5% | 0.93% |
| Jan 2026 | 34.3% | 43.1% | 11.6% | 3.6% | 5.7% | 1.7% |
| Feb 2026 | 38.8% | 43% | 8.6% | 3% | 5.8% | 0.87% |
| Mar 2026 | 23.7% | 59.8% | 7.1% | 4.2% | 4.3% | 0.86% |
| Apr 2026 | 18.4% | 67.6% | 5.7% | 3.7% | 3.8% | 0.69% |
| May 2026 | 25.8% | 59.2% | 5.4% | 4.9% | 4% | 0.67% |
| Jun 2026 | 31.7% | 50.9% | 5.5% | 6.1% | 5.1% | 0.77% |
| Jul 2026 | 34% | 47.3% | 7.2% | 5.8% | 4.9% | 0.73% |
| Aug 2026 | 37.5% | 43.6% | 9.1% | 4.9% | 4.1% | 0.92% |
| Sep 2026 | 41.3% | 39.5% | 9.4% | 5.5% | 3.8% | 0.56% |
How has the Bogs and Boonies comparison changed over the last 12 months?
3 findings
- Boonies was ahead of Bogs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bogs’ share of searches among gumboot brands in New Zealand moved from 1.2% to 0.56%, and its estimated monthly branded searches moved from 80 to 40.
- Across the 12 months ending September 2026, Boonies’ share of searches among gumboot brands in New Zealand moved from 4% to 5.5%, and its estimated monthly branded searches moved from 260 to 390.
How did search popularity change for New Zealand gumboot brands in September 2026?
2 changes
In September 2026, Boonies gained share of searches among gumboot brands in New Zealand, from 4.9% to 5.5%.
Estimated monthly branded searches for Bogs in New Zealand fell 50% over 12 measured months, from 80 to 40 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bogs’ and Boonies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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