Body in Motion vs Studio Pilates International:Which is more popular?
In September 2026, Body in Motion had more branded searches than Studio Pilates International among pilates studio chains in New Zealand. Body in Motion had about 1,510 branded searches, while Studio Pilates International had 170. Body in Motion made up 24.2% of all pilates studio chain searches we track, and Studio Pilates International accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, Studio Pilates International appeared in all three answers and Body in Motion in none.
Who do people search for more?
Body in Motion, about 9 searches for every 1 for Studio Pilates International
Who does AI mention more?
Studio Pilates International, mentioned in every answer we collected
Who does AI recommend more?
Studio Pilates International, the only one of the two named
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Top pilates studio chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Studio Pilates International appeared in all three answers. Body in Motion did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers- Studio Pilates International3 of 3Named in 3 of 3 ChatGPT answers
STRONG Pilates2 of 3Named in 2 of 3 ChatGPT answers
KX Pilates2 of 3Named in 2 of 3 ChatGPT answers- Body in Motion0 of 3Named in 0 of 3 ChatGPT answers
SO Fitness0 of 3Named in 0 of 3 ChatGPT answers
Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pilates studio chains
3 answers
Asked ChatGPT
“Which pilates studio chain should I join in New Zealand?”
Asked ChatGPT
“What are the best pilates studio chains in New Zealand?”
Asked ChatGPT
“What's the best pilates studio chain in New Zealand for core strength?”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Body in Motion or Studio Pilates International more popular in search?
This chart shows how often people search Google for Body in Motion and Studio Pilates International by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.
Share of searches by month for Body in Motion, Studio Pilates International. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Body in Motion | SO Fitness | STRONG Pilates | Aligne Studio | KX Pilates | Studio Pilates International |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 21.5% | 19.7% | 24.3% | 0.76% | 7.3% | 3.2% |
| Nov 2025 | 25.5% | 23.5% | 20.1% | 20.1% | 0.77% | 6% | 4% |
| Dec 2025 | 31.5% | 21.7% | 18.6% | 18.6% | 0.56% | 5.9% | 3.2% |
| Jan 2026 | 24.4% | 19.8% | 22% | 22% | 0.69% | 6.6% | 4.4% |
| Feb 2026 | 24% | 18.3% | 25.6% | 20.8% | 0.8% | 6.3% | 4.2% |
| Mar 2026 | 25.1% | 24.7% | 21.9% | 17.8% | 2.3% | 5.3% | 2.9% |
| Apr 2026 | 27.2% | 20.1% | 17.2% | 17.2% | 7.8% | 7.8% | 2.8% |
| May 2026 | 25.6% | 19.3% | 16.6% | 12.8% | 11.2% | 11.2% | 3.3% |
| Jun 2026 | 23.3% | 24.8% | 17.8% | 13.7% | 9.9% | 8.1% | 2.3% |
| Jul 2026 | 26.8% | 21.5% | 19% | 14.6% | 8.6% | 7% | 2.5% |
| Aug 2026 | 24% | 22.3% | 14.6% | 19% | 10.5% | 7% | 2.5% |
| Sep 2026 | 27% | 24.2% | 14.1% | 14.1% | 11.6% | 6.3% | 2.7% |
How has the Body in Motion and Studio Pilates International comparison changed over the last 12 months?
3 findings
- Body in Motion was ahead of Studio Pilates International in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Body in Motion’s share of searches among pilates studio chains in New Zealand moved from 21.5% to 24.2%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 12 months ending September 2026, Studio Pilates International’s share of searches among pilates studio chains in New Zealand moved from 3.2% to 2.7%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand pilates studio chains in September 2026?
2 changes
In September 2026, Body in Motion gained share of searches among pilates studio chains in New Zealand, from 22.3% to 24.2%.
Estimated monthly branded searches for Studio Pilates International in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Body in Motion’s and Studio Pilates International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body in Motion
4 branded search terms
- body in motion
- body in motion whakatane
- bodyinmotion
- the body in motion
Studio Pilates International
1 branded search term
- studio pilates international
Other head-to-heads among pilates studio chains
- Reform Fitness vs Body in Motion: compare popularity
- Reform Fitness vs SO Fitness: compare popularity
- Reform Fitness vs STRONG Pilates: compare popularity
- Reform Fitness vs Aligne Studio: compare popularity
- Body in Motion vs SO Fitness: compare popularity
- Body in Motion vs STRONG Pilates: compare popularity
Put your own brand in this comparison
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