Blanket Insurance vs Primesure Insurance Brokers:Which is more popular in New Zealand?
In October 2026, Blanket Insurance had more branded searches than Primesure Insurance Brokers among Auckland insurance brokers in New Zealand. Blanket Insurance had about 320 branded searches, while Primesure Insurance Brokers had 60. Blanket Insurance made up 9.8% of all Auckland insurance broker searches we track, and Primesure Insurance Brokers accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Blanket Insurance appeared in three of the four answers and Primesure Insurance Brokers in none.
Who do people search for more?
Blanket Insurance, about 5 searches for every 1 for Primesure Insurance Brokers
Who does AI mention more?
Blanket Insurance, mentioned in 3 of 4 answers, Primesure Insurance Brokers in 0
Who does AI recommend more?
Blanket Insurance, the only one of the two named
Follow Blanket Insurance vs Primesure Insurance Brokers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Auckland insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blanket Insurance was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Primesure Insurance Brokers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland insurance brokers
4 answers
Asked ChatGPT
“Which insurance broker should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Auckland, New Zealand for insurance cover?”
Searched Google, AI Overview
“insurance brokers auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business insurance auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Blanket Insurance or Primesure Insurance Brokers more popular in search?
This chart shows how often people search Google for Blanket Insurance and Primesure Insurance Brokers by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for Blanket Insurance, Primesure Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | PIC Insurance Brokers | Rothbury | Blanket Insurance | Marble Insurance | ICIB BROKERWEB | PSC Insurance Brokers | Primesure Insurance Brokers | Elan Insurance Brokers | Frank Risk Management |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.8% | 12.7% | 19.2% | 10.4% | 8.4% | 9.1% | 3.2% | 2.9% | 1.9% | 1.3% |
| Dec 2025 | 33.9% | 11.5% | 21.1% | 9.3% | 6.2% | 8.8% | 3.5% | 3.1% | 1.8% | 0.88% |
| Jan 2026 | 30.4% | 12.2% | 22.4% | 12.2% | 6.5% | 9.1% | 3% | 1.9% | 1.1% | 1.1% |
| Feb 2026 | 29.9% | 15.1% | 18.6% | 12.3% | 5.3% | 8.8% | 2.5% | 1.9% | 4.7% | 0.94% |
| Mar 2026 | 27.2% | 13.6% | 20.4% | 11% | 5.9% | 11.6% | 2.3% | 2% | 4.5% | 1.4% |
| Apr 2026 | 24.5% | 15.3% | 18.8% | 12.4% | 12.4% | 8.6% | 2.5% | 2.2% | 1.9% | 1.3% |
| May 2026 | 29.3% | 14.5% | 17.8% | 11.8% | 9.7% | 10.3% | 2.4% | 1.5% | 1.5% | 1.2% |
| Jun 2026 | 25.2% | 12.3% | 22.6% | 12.3% | 10.1% | 9.7% | 2.5% | 2.5% | 1.6% | 1.3% |
| Jul 2026 | 29.5% | 12.2% | 22.6% | 8.2% | 10% | 10.3% | 2.5% | 2.2% | 1.3% | 1.3% |
| Aug 2026 | 30.6% | 15.6% | 19.2% | 10.4% | 8.5% | 7.8% | 2.6% | 2.3% | 1.3% | 1.6% |
| Sep 2026 | 32% | 13.3% | 20.1% | 8.8% | 8.8% | 9.5% | 2.7% | 2% | 1.7% | 1% |
| Oct 2026 | 29.9% | 18% | 18% | 9.8% | 9.8% | 7.3% | 3% | 1.8% | 1.2% | 1.2% |
How has branded search for Blanket Insurance and Primesure Insurance Brokers changed in New Zealand over the last 12 months?
3 findings
- Blanket Insurance was ahead of Primesure Insurance Brokers in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Blanket Insurance’s share of searches among Auckland insurance brokers in New Zealand moved from 10.4% to 9.8%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending October 2026, Primesure Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand moved from 2.9% to 1.8%, and its estimated monthly branded searches moved from 90 to 60.
How did search popularity change for New Zealand Auckland insurance brokers in October 2026?
2 changes
In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.
Estimated monthly branded searches for Primesure Insurance Brokers in New Zealand fell 33.3% over 12 measured months, from 90 to 60 in October 2026.
How are Blanket Insurance’s and Primesure Insurance Brokers’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blanket Insurance’s and Primesure Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blanket Insurance
1 branded search term
- blanket insurance
Primesure Insurance Brokers
3 branded search terms
- primesure
- primesure brokers
- primesure insurance
Other head-to-heads among Auckland insurance brokers
- Gallagher Insurance vs PIC Insurance Brokers: compare popularity
- Gallagher Insurance vs Rothbury: compare popularity
- Gallagher Insurance vs Blanket Insurance: compare popularity
- Gallagher Insurance vs Marble Insurance: compare popularity
- PIC Insurance Brokers vs Rothbury: compare popularity
- PIC Insurance Brokers vs Blanket Insurance: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.