Black & White Mortgages vs CM Financial Advisers:Which is more popular in New Zealand?
In October 2026, CM Financial Advisers had more branded searches than Black & White Mortgages among Napier mortgage advisers in New Zealand. CM Financial Advisers had about 30 branded searches, while Black & White Mortgages had 20. CM Financial Advisers made up 13% of all Napier mortgage adviser searches we track, and Black & White Mortgages accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about Napier mortgage advisers, CM Financial Advisers appeared in all three answers and Black & White Mortgages in none.
Who do people search for more?
CM Financial Advisers, about 50% more searches than Black & White Mortgages
Who does AI mention more?
CM Financial Advisers, mentioned in every answer we collected
Who does AI recommend more?
CM Financial Advisers, the only one of the two named
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Top Napier mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, CM Financial Advisers appeared in all three answers. Black & White Mortgages did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Team3 of 3Named in 3 of 3 ChatGPT answers- CM Financial Advisers3 of 3Named in 3 of 3 ChatGPT answers
Finsol2 of 3Named in 2 of 3 ChatGPT answers
Vesta Finance & Advisory2 of 3Named in 2 of 3 ChatGPT answers
Black & White Mortgages0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Napier, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Napier, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Black & White Mortgages or CM Financial Advisers more popular in search?
This chart shows how often people search Google for Black & White Mortgages and CM Financial Advisers by name. Each line represents a brand's share of searches for all five Napier mortgage adviser brands we track, month by month, from searches in New Zealand.
Share of searches by month for CM Financial Advisers, Black & White Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Finsol | The Team | Vesta Finance & Advisory | CM Financial Advisers | Black & White Mortgages |
|---|---|---|---|---|---|
| Nov 2025 | 31.8% | 50% | 13.6% | 0% | 4.5% |
| Dec 2025 | 37.5% | 50% | 12.5% | 0% | 0% |
| Jan 2026 | 27.3% | 59.1% | 13.6% | 0% | 0% |
| Feb 2026 | 17.4% | 47.8% | 30.4% | 0% | 4.3% |
| Mar 2026 | 25% | 33.3% | 37.5% | 0% | 4.2% |
| Apr 2026 | 31.6% | 42.1% | 21.1% | 0% | 5.3% |
| May 2026 | 36.4% | 36.4% | 18.2% | 4.5% | 4.5% |
| Jun 2026 | 23.8% | 38.1% | 23.8% | 14.3% | 0% |
| Jul 2026 | 25% | 45% | 20% | 5% | 5% |
| Aug 2026 | 29.6% | 40.7% | 25.9% | 3.7% | 0% |
| Sep 2026 | 32.1% | 25% | 25% | 17.9% | 0% |
| Oct 2026 | 30.4% | 30.4% | 17.4% | 13% | 8.7% |
How has branded search for Black & White Mortgages and CM Financial Advisers changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: CM Financial Advisers took it in June 2026.
- Across the 12 months ending October 2026, Black & White Mortgages’ share of searches among Napier mortgage advisers in New Zealand moved from 4.5% to 8.7%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending October 2026, CM Financial Advisers’ share of searches among Napier mortgage advisers in New Zealand moved from 0% to 13%, and its estimated monthly branded searches moved from 0 to 30.
How did search popularity change for New Zealand Napier mortgage advisers in October 2026?
2 changes
In October 2026, Black & White Mortgages gained share of searches among Napier mortgage advisers in New Zealand, from 0% to 8.7%.
In October 2026, CM Financial Advisers lost share of searches among Napier mortgage advisers in New Zealand, from 17.9% to 13%.
How are Black & White Mortgages’ and CM Financial Advisers’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Black & White Mortgages’ and CM Financial Advisers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black & White Mortgages
2 branded search terms
- black & white mortgages
- black and white mortgages
CM Financial Advisers
1 branded search term
- cm financial advisers
Other head-to-heads among Napier mortgage advisers
- Finsol vs The Team: compare popularity
- Finsol vs Vesta Finance & Advisory: compare popularity
- Finsol vs CM Financial Advisers: compare popularity
- Finsol vs Black & White Mortgages: compare popularity
- The Team vs Vesta Finance & Advisory: compare popularity
- The Team vs CM Financial Advisers: compare popularity
Put your own brand in this comparison
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