Brandwave

Birdeye vs Yotpo:Which is more popular?

In September 2026, Birdeye had more branded searches than Yotpo among customer review platforms in New Zealand. Birdeye had about 170 branded searches, while Yotpo had 140. Birdeye made up 1% of all customer review platform searches we track, and Yotpo accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about customer review platforms, Birdeye and Yotpo each appeared in two of the five answers. Birdeye was mentioned before Yotpo in two out of three answers that named either.

Among customer review platforms in New Zealand in September 2026

Who do people search for more?

Birdeye, about 21% more searches than Yotpo

Birdeye 170 searchesYotpo 140 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Birdeye in 2 of 5Yotpo in 2 of 5

Who does AI recommend more?

Birdeye, named ahead of Yotpo in 2 of 3 answers

Birdeye first in 2Yotpo first in 1

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Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birdeye and Yotpo were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Birdeye was listed before Yotpo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Tripadvisor2nd
  3. Birdeye3rd
  4. Judge.me4th
  5. Yotpo5th
  6. Feefo6th
  7. Reviews.io7th
  8. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tripadvisor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Birdeye or Yotpo more popular in search?

This chart shows how often people search Google for Birdeye and Yotpo by name. Each line represents a brand's share of searches for all eight customer review platforms we track, month by month, from searches in New Zealand.

Birdeye and Yotpo among customer review platforms in New Zealand, by month

Share of searches by month for Birdeye, Yotpo. The figures are in the table below the chart.

View monthly share of searches table
MonthTripadvisorTrustpilotBirdeyeYotpoJudge.meOkendoFeefoReviews.io
Oct 202570.5%25.7%0.81%1.5%0.52%0.57%0.19%0.14%
Nov 202567.4%30%0.64%0.77%0.59%0.36%0.18%0.05%
Dec 202567.7%30.2%0.5%0.64%0.46%0.27%0.14%0.09%
Jan 202671.5%26.1%0.55%0.67%0.51%0.47%0.16%0.12%
Feb 202671.5%26.1%0.68%0.68%0.43%0.34%0.19%0.1%
Mar 202667.4%30%0.64%0.64%0.64%0.41%0.18%0.09%
Apr 202663.1%34.4%0.47%0.57%0.63%0.47%0.21%0.16%
May 202663.2%34.4%0.47%0.57%0.63%0.42%0.16%0.16%
Jun 202663.1%34.4%0.57%0.57%0.47%0.57%0.21%0.16%
Jul 202663.1%34.4%0.57%0.57%0.52%0.57%0.16%0.16%
Aug 202663%34.3%0.73%0.57%0.62%0.57%0.1%0.1%
Sep 202658.1%38.7%1%0.82%0.65%0.53%0.12%0.12%

How has the Birdeye and Yotpo comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Birdeye took it in August 2026.
  • Across the 12 months ending September 2026, Birdeye’s share of searches among customer review platforms in New Zealand moved from 0.81% to 1%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among customer review platforms in New Zealand moved from 1.5% to 0.82%, and its estimated monthly branded searches moved from 320 to 140.

How did search popularity change for New Zealand customer review platforms in September 2026?

1 change

  1. In September 2026, Yotpo rose from 6th to 4th among customer review platforms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Birdeye’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdeye

1 branded search term

  • birdeye

Yotpo

1 branded search term

  • yotpo

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

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