Brandwave

Birdeye vs Feefo:Which is more popular?

In September 2026, Birdeye had more branded searches than Feefo among customer review platforms in New Zealand. Birdeye had about 170 branded searches, while Feefo had 20. Birdeye made up 1% of all customer review platform searches we track, and Feefo accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about customer review platforms, Birdeye and Feefo each appeared in two of the five answers. Birdeye and Feefo were each mentioned first in two of the four answers that named either.

Among customer review platforms in New Zealand in September 2026

Who do people search for more?

Birdeye, about 9 searches for every 1 for Feefo

Birdeye 170 searchesFeefo 20 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Birdeye in 2 of 5Feefo in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Birdeye first in 2Feefo first in 2

Follow Birdeye vs Feefo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birdeye was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Feefo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birdeye and Feefo were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Tripadvisor2nd
  3. Birdeye3rd
  4. Judge.me4th
  5. Yotpo5th
  6. Feefo6th
  7. Reviews.io7th
  8. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tripadvisor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Birdeye or Feefo more popular in search?

This chart shows how often people search Google for Birdeye and Feefo by name. Each line represents a brand's share of searches for all eight customer review platforms we track, month by month, from searches in New Zealand.

Birdeye and Feefo among customer review platforms in New Zealand, by month

Share of searches by month for Birdeye, Feefo. The figures are in the table below the chart.

View monthly share of searches table
MonthTripadvisorTrustpilotBirdeyeYotpoJudge.meOkendoFeefoReviews.io
Oct 202570.5%25.7%0.81%1.5%0.52%0.57%0.19%0.14%
Nov 202567.4%30%0.64%0.77%0.59%0.36%0.18%0.05%
Dec 202567.7%30.2%0.5%0.64%0.46%0.27%0.14%0.09%
Jan 202671.5%26.1%0.55%0.67%0.51%0.47%0.16%0.12%
Feb 202671.5%26.1%0.68%0.68%0.43%0.34%0.19%0.1%
Mar 202667.4%30%0.64%0.64%0.64%0.41%0.18%0.09%
Apr 202663.1%34.4%0.47%0.57%0.63%0.47%0.21%0.16%
May 202663.2%34.4%0.47%0.57%0.63%0.42%0.16%0.16%
Jun 202663.1%34.4%0.57%0.57%0.47%0.57%0.21%0.16%
Jul 202663.1%34.4%0.57%0.57%0.52%0.57%0.16%0.16%
Aug 202663%34.3%0.73%0.57%0.62%0.57%0.1%0.1%
Sep 202658.1%38.7%1%0.82%0.65%0.53%0.12%0.12%

How has the Birdeye and Feefo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer review platforms in September 2026?

1 change

  1. Estimated monthly branded searches for Feefo in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Birdeye’s and Feefo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdeye

1 branded search term

  • birdeye

Feefo

1 branded search term

  • feefo

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free