Bickford's vs Robinsons:Which is more popular by branded search in New Zealand?

Name: Bickford's vs Robinsons: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Bickford's had more branded searches than Robinsons among cordial and syrup brands in New Zealand. Bickford's was estimated to have 860 branded searches compared to Robinsons’ 150, and held a 10.4% Share of Search versus Robinsons’ 1.8%.

Share of Search among cordial and syrup brands in New Zealand in August 2026Which is more popular in search, Bickford's or Robinsons?

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Which is more popular in search, Bickford's or Robinsons?

Compare the cordial and drink syrup brands New Zealand households mix. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bickford's and Robinsons among cordial and syrup brands in New Zealand, by month

Month	SodaStream	Bickford's	Robinsons
Oct 2025	92.2%	6.6%	1.1%
Nov 2025	92.9%	6%	1.1%
Dec 2025	92.1%	6.9%	1.1%
Jan 2026	89.3%	9.7%	1.1%
Feb 2026	90.2%	8.3%	1.5%
Mar 2026	90.3%	7.9%	1.8%
Apr 2026	89.3%	9.4%	1.3%
May 2026	87.7%	9.6%	2.6%
Jun 2026	87.4%	10.3%	2.3%
Jul 2026	88.8%	9.4%	1.8%
Aug 2026	87.8%	10.4%	1.8%
Sep 2026	—	—	—

How has the Bickford's and Robinsons comparison changed over the last 12 months?

3 findings

Bickford's was ahead of Robinsons in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bickford's’ estimated Share of Search among cordial and syrup brands in New Zealand moved from 6.6% to 10.4%, and its estimated monthly branded searches moved from 580 to 860.
Across the 11 months ending August 2026, Robinsons’ estimated Share of Search among cordial and syrup brands in New Zealand moved from 1.1% to 1.8%, and its estimated monthly branded searches moved from 100 to 150.

How did search popularity change for New Zealand cordial and syrup brands in August 2026?

2 changes

In August 2026, Bickford's gained estimated Share of Search among cordial and syrup brands in New Zealand, from 9.4% to 10.4%.
Estimated monthly branded searches for Robinsons in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bickford's’ and Robinsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.