Bickford's vs SodaStream:Which is more popular by branded search in New Zealand?
In August 2026, SodaStream had more branded searches than Bickford's among cordial and syrup brands in New Zealand. SodaStream was estimated to have 7.2K branded searches compared to Bickford's’ 860, and held an 87.8% Share of Search versus Bickford's’ 10.4%.
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Which is more popular in search, Bickford's or SodaStream?
Compare the cordial and drink syrup brands New Zealand households mix. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SodaStream, Bickford's. The figures are in the table below the chart.
View monthly share of search table
| Month | SodaStream | Bickford's | Robinsons |
|---|---|---|---|
| Oct 2025 | 92.2% | 6.6% | 1.1% |
| Nov 2025 | 92.9% | 6% | 1.1% |
| Dec 2025 | 92.1% | 6.9% | 1.1% |
| Jan 2026 | 89.3% | 9.7% | 1.1% |
| Feb 2026 | 90.2% | 8.3% | 1.5% |
| Mar 2026 | 90.3% | 7.9% | 1.8% |
| Apr 2026 | 89.3% | 9.4% | 1.3% |
| May 2026 | 87.7% | 9.6% | 2.6% |
| Jun 2026 | 87.4% | 10.3% | 2.3% |
| Jul 2026 | 88.8% | 9.4% | 1.8% |
| Aug 2026 | 87.8% | 10.4% | 1.8% |
| Sep 2026 | — | — | — |
How has the Bickford's and SodaStream comparison changed over the last 12 months?
3 findings
- SodaStream was ahead of Bickford's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bickford's’ estimated Share of Search among cordial and syrup brands in New Zealand moved from 6.6% to 10.4%, and its estimated monthly branded searches moved from 580 to 860.
- Across the 11 months ending August 2026, SodaStream’s estimated Share of Search among cordial and syrup brands in New Zealand moved from 92.2% to 87.8%, and its estimated monthly branded searches moved from 8.1K to 7.2K.
How did search popularity change for New Zealand cordial and syrup brands in August 2026?
2 changes
In August 2026, Bickford's gained estimated Share of Search among cordial and syrup brands in New Zealand, from 9.4% to 10.4%.
In August 2026, SodaStream lost estimated Share of Search among cordial and syrup brands in New Zealand, from 88.8% to 87.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bickford's’ and SodaStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bickford's
12 branded search terms
- bickfords
- bickfords cherry juice
- bickfords coffee syrup
- bickfords cordial
- bickfords drink
- bickfords iced coffee
- bickfords iced coffee syrup
- bickfords near me
- bickfords nz
- bickfords online
- bickfords pomegranate juice
- bickfords syrup
SodaStream
22 branded search terms
- briscoes sodastream
- cylinder sodastream
- machine sodastream
- sodastream
- sodastream art
- sodastream bottles
- sodastream co nz
- sodastream co2 cylinder
- sodastream cordial
- sodastream crystal
- sodastream drink
- sodastream duo
- sodastream glass bottles
- sodastream jet
- sodastream maker
- sodastream model
- sodastream near me
- sodastream nz
- sodastream online
- sodastream spirit
- sodastream syrup
- sodastream warehouse
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