Brandwave

How popular isBickford's?

In September 2026, people searched for Bickford's by name about 770 times in New Zealand, a 42.6% increase from the previous year. These searches made up 6% of all New Zealand cordial and syrup brand searches, placing Bickford's fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cordial and syrup brands, Bickford's appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Bickford's is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. SodaStreamShare of searches 48.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Barker's of GeraldineShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SchweppesShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Bickford'sShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Six Barrel Soda CoShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

Bickford's website (opens in a new tab)

Follow Bickford's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cordial and syrup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bickford's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bickford's is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barker's of Geraldine1st
  2. Monin2nd
  3. Bickford's3rd
  4. Schweppes4th
  5. Six Barrel Soda Co5th
  6. Cottee's6th
  7. SodaStream–
  8. Robinsons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bickford's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schweppes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Six Barrel Soda Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cottee's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SodaStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robinsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordial and syrup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cordial and syrup brands compete with Bickford's?

Bickford's against cordial and syrup brands in New Zealand, by month

Share of searches by month for SodaStream, Barker's of Geraldine, Schweppes, Bickford's, Six Barrel Soda Co, Monin. The figures are in the table below the chart.

View monthly share of searches table
MonthSodaStreamBarker's of GeraldineSchweppesBickford'sSix Barrel Soda CoMoninRobinsonsCottee's
Oct 202546.5%28.7%13.7%4.1%3.7%2%0.76%0.61%
Nov 202553.6%26.1%10.3%4%3.3%1.5%0.85%0.28%
Dec 202550.1%28.3%11.2%4.4%3.6%1.3%0.76%0.35%
Jan 202650.9%24.5%11.6%6.6%3.1%2.1%0.78%0.39%
Feb 202649.5%26.9%11.6%5.3%3.5%1.9%1.1%0.27%
Mar 202649.2%25.9%12.1%5.2%4.1%1.8%1.3%0.51%
Apr 202644.1%27.7%16.4%5.4%3.6%1.6%0.83%0.37%
May 202643.5%28.5%14%5.6%3.7%2.4%1.7%0.56%
Jun 202644.5%26.5%14.6%6.3%3.3%2.7%1.5%0.52%
Jul 202647.9%23.3%16.3%6%2.9%1.9%1.3%0.37%
Aug 202646%24.9%15.4%6.6%3.2%2.1%1.2%0.73%
Sep 202648.3%24.1%14.7%6%3%2%1.4%0.54%

  1. 1.SodaStream

    48.3%

    Held 1st. 6.2K estimated branded searches, +9.7% vs prior month. Share +2.3 points.

  2. 2.Barker's of Geraldine

    24.1%

    Held 2nd. 3.1K estimated branded searches, +1.3% vs prior month. Share -0.7 points.

  3. 3.Schweppes

    14.7%

    Held 3rd. 1.9K estimated branded searches, -0.53% vs prior month. Share -0.7 points.

  4. 4.Bickford's

    6%

    Held 4th. 770 estimated branded searches, -4.9% vs prior month. Share -0.6 points.

  5. 5.Six Barrel Soda Co

    3%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Monin

    2%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Robinsons

    1.4%

    Held 7th. 180 estimated branded searches, +20% vs prior month. Share +0.2 points.

  8. 8.Cottee's

    0.54%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

Compare popularity between Bickford's and its closest rivals

Every comparison with Bickford's

7 comparisons

How has branded search demand for Bickford's changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bickford's in New Zealand rose from 540 to 770.
  • Across the 12 months ending September 2026, Bickford's’ share of searches among cordial and syrup brands in New Zealand increased from 4.1% to 6%.
  • Across the 12 months ending September 2026, Bickford's’ share of searches among cordial and syrup brands in New Zealand peaked at 6.6% in January 2026 and was lowest at 4% in November 2025.

How did search popularity change for New Zealand cordial and syrup brands in September 2026?

6 changes

  1. In September 2026, SodaStream gained share of searches among cordial and syrup brands in New Zealand, from 46% to 48.3%.

  2. In September 2026, Barker's of Geraldine lost share of searches among cordial and syrup brands in New Zealand, from 24.9% to 24.1%.

  3. In September 2026, Schweppes lost share of searches among cordial and syrup brands in New Zealand, from 15.4% to 14.7%.

  4. In September 2026, Bickford's lost share of searches among cordial and syrup brands in New Zealand, from 6.6% to 6%.

  5. Estimated monthly branded searches for Robinsons in New Zealand rose 80% over 12 measured months, from 100 to 180 in September 2026.

  6. Estimated monthly branded searches for Six Barrel Soda Co in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Bickford's’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Bickford's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bickfords
  • bickfords cherry juice
  • bickfords coffee syrup
  • bickfords cordial
  • bickfords drink
  • bickfords iced coffee
  • bickfords pomegranate juice
  • bickfords syrup

Do you work for Bickford's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bickford's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free