Brandwave

How popular isSodaStream in search?

In August 2026, there were an estimated 7.2K branded searches for SodaStream in New Zealand which is down 10.2% over the last 11 months. SodaStream holds 87.8% estimated Share of Search among New Zealand cordial and syrup brands and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. SodaStream87.8%
  2. Bickford's10.4%
  3. Robinsons1.8%
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Which cordial and syrup brands compete with SodaStream?

SodaStream against cordial and syrup brands in New Zealand, by month

Share of Search by month for SodaStream, Bickford's. The figures are in the table below the chart.

View monthly share of search table
MonthSodaStreamBickford'sRobinsons
Oct 202592.2%6.6%1.1%
Nov 202592.9%6%1.1%
Dec 202592.1%6.9%1.1%
Jan 202689.3%9.7%1.1%
Feb 202690.2%8.3%1.5%
Mar 202690.3%7.9%1.8%
Apr 202689.3%9.4%1.3%
May 202687.7%9.6%2.6%
Jun 202687.4%10.3%2.3%
Jul 202688.8%9.4%1.8%
Aug 202687.8%10.4%1.8%
Sep 2026———
  1. 1.SodaStream

    87.8%

    held 1st · 7.2K estimated branded searches · +5.8% vs prior month · -1.1 points

  2. 2.Bickford's

    10.4%

    held 2nd · 860 estimated branded searches · +19.4% vs prior month · +1.1 points

  3. 3.Robinsons

    1.8%

    held 3rd · 150 estimated branded searches · +7.1% vs prior month · 0 points

Compare search popularity between SodaStream and its closest rivals

How has branded search demand for SodaStream changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SodaStream in New Zealand fell from 8.1K to 7.2K.
  • Across the 11 months ending August 2026, SodaStream’s estimated Share of Search among cordial and syrup brands in New Zealand decreased from 92.2% to 87.8%.
  • Across the 11 months ending August 2026, SodaStream’s estimated Share of Search among cordial and syrup brands in New Zealand peaked at 92.9% in November 2025 and was lowest at 87.4% in June 2026.

How did search popularity change for New Zealand cordial and syrup brands in August 2026?

  1. In August 2026, Bickford's gained estimated Share of Search among cordial and syrup brands in New Zealand, from 9.4% to 10.4%.

  2. In August 2026, SodaStream lost estimated Share of Search among cordial and syrup brands in New Zealand, from 88.8% to 87.8%.

  3. Estimated monthly branded searches for Robinsons in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.

How is SodaStream measured?

Brandwave collects information about searches that people make online using SodaStream’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • briscoes sodastream
  • cylinder sodastream
  • machine sodastream
  • sodastream
  • sodastream art
  • sodastream bottles
  • sodastream co nz
  • sodastream co2 cylinder
  • sodastream cordial
  • sodastream crystal
  • sodastream drink
  • sodastream duo
  • sodastream glass bottles
  • sodastream jet
  • sodastream maker
  • sodastream model
  • sodastream near me
  • sodastream nz
  • sodastream online
  • sodastream spirit
  • sodastream syrup
  • sodastream warehouse

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How the Brand Demand Index is measured

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Is SodaStream your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.