How popular isBickford's in search?
In August 2026, there were an estimated 860 branded searches for Bickford's in New Zealand which is up 48.3% over the last 11 months. Bickford's holds 10.4% estimated Share of Search among New Zealand cordial and syrup brands and is ranked 2nd of 3 competitors for search popularity.
SodaStream87.8%- Bickford's10.4%
Robinsons1.8%
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Which cordial and syrup brands compete with Bickford's?
Share of Search by month for SodaStream, Bickford's. The figures are in the table below the chart.
View monthly share of search table
| Month | SodaStream | Bickford's | Robinsons |
|---|---|---|---|
| Oct 2025 | 92.2% | 6.6% | 1.1% |
| Nov 2025 | 92.9% | 6% | 1.1% |
| Dec 2025 | 92.1% | 6.9% | 1.1% |
| Jan 2026 | 89.3% | 9.7% | 1.1% |
| Feb 2026 | 90.2% | 8.3% | 1.5% |
| Mar 2026 | 90.3% | 7.9% | 1.8% |
| Apr 2026 | 89.3% | 9.4% | 1.3% |
| May 2026 | 87.7% | 9.6% | 2.6% |
| Jun 2026 | 87.4% | 10.3% | 2.3% |
| Jul 2026 | 88.8% | 9.4% | 1.8% |
| Aug 2026 | 87.8% | 10.4% | 1.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.8% | 7.2K | +5.8% | -1.1 points | |
| 2, held 2nd | 10.4% | 860 | +19.4% | +1.1 points | |
| 3, held 3rd | 1.8% | 150 | +7.1% | 0 points |
87.8%
held 1st · 7.2K estimated branded searches · +5.8% vs prior month · -1.1 points
10.4%
held 2nd · 860 estimated branded searches · +19.4% vs prior month · +1.1 points
1.8%
held 3rd · 150 estimated branded searches · +7.1% vs prior month · 0 points
Compare search popularity between Bickford's and its closest rivals
How has branded search demand for Bickford's changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bickford's in New Zealand rose from 580 to 860.
- Across the 11 months ending August 2026, Bickford's’ estimated Share of Search among cordial and syrup brands in New Zealand increased from 6.6% to 10.4%.
- Across the 11 months ending August 2026, Bickford's’ estimated Share of Search among cordial and syrup brands in New Zealand peaked at 10.4% in August 2026 and was lowest at 6% in November 2025.
How did search popularity change for New Zealand cordial and syrup brands in August 2026?
3 changes
In August 2026, Bickford's gained estimated Share of Search among cordial and syrup brands in New Zealand, from 9.4% to 10.4%.
In August 2026, SodaStream lost estimated Share of Search among cordial and syrup brands in New Zealand, from 88.8% to 87.8%.
Estimated monthly branded searches for Robinsons in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.
How is Bickford's measured?
Brandwave collects information about searches that people make online using Bickford's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- bickfords
- bickfords cherry juice
- bickfords coffee syrup
- bickfords cordial
- bickfords drink
- bickfords iced coffee
- bickfords iced coffee syrup
- bickfords near me
- bickfords nz
- bickfords online
- bickfords pomegranate juice
- bickfords syrup
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