Brandwave

Bennetto vs Ritter Sport:Which is more popular?

In September 2026, Bennetto had more branded searches than Ritter Sport among chocolate brands in New Zealand. Bennetto had about 620 branded searches, while Ritter Sport had 420. Bennetto made up 0.64% of all chocolate brand searches we track, and Ritter Sport accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Bennetto appeared in three of the five answers and Ritter Sport in none.

Among chocolate brands in New Zealand in September 2026

Who do people search for more?

Bennetto, about 48% more searches than Ritter Sport

Bennetto 620 searchesRitter Sport 420 searches

Who does AI mention more?

Bennetto, mentioned in 3 of 5 answers, Ritter Sport in 0

Bennetto in 3 of 5Ritter Sport in 0 of 5

Who does AI recommend more?

Bennetto, the only one of the two named

Bennetto first in 3Ritter Sport never named

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bennetto was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ritter Sport did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Cadbury2nd
  3. Wellington Chocolate Factory3rd
  4. Ocho4th
  5. Bennetto5th
  6. Lindt6th
  7. House of Chocolate7th
  8. Ferrero Rocher–
  9. Toblerone–
  10. +2 more
  11. Ritter Sport–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ritter Sport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bennetto or Ritter Sport more popular in search?

This chart shows how often people search Google for Bennetto and Ritter Sport by name. Each line represents a brand's share of searches for all 12 chocolate brands we track, month by month, from searches in New Zealand.

Bennetto and Ritter Sport among chocolate brands in New Zealand, by month

Share of searches by month for Bennetto, Ritter Sport. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sCadburyWellington Chocolate FactoryFerrero RocherLindtTobleroneBennetts of MangawhaiHouse of ChocolateOchoBennettoDonovan'sRitter Sport
Oct 202551.3%13.5%8.4%6.2%8.5%4.5%2.7%2.2%0.75%0.66%0.69%0.61%
Nov 202548.6%14%7.1%7.7%9.7%4.9%3.2%2.3%0.56%0.63%0.68%0.51%
Dec 202538.4%14.2%6.9%13.6%12.2%7.2%3.7%1.8%0.5%0.56%0.62%0.36%
Jan 202644.8%15.6%11.4%7.1%9.2%4.5%3.9%1.3%0.57%0.57%0.61%0.55%
Feb 202648.4%13.5%8.8%8%9.3%4%3.6%2%0.54%0.54%0.6%0.72%
Mar 202644.5%18.5%7.2%5.3%13.7%2.6%3.1%2.9%0.58%0.62%0.5%0.64%
Apr 202641.1%21.6%8%5.9%13.6%2.5%3.4%1.8%0.58%0.59%0.51%0.53%
May 202643.5%22.3%7%7.6%8.7%3.1%2.9%1.9%0.62%0.73%0.67%0.92%
Jun 202647.2%20.4%7.7%5.6%7.9%4.1%2.6%1.7%0.68%0.6%0.72%0.76%
Jul 202654.3%16.3%7.5%5.6%7.2%2.7%2.3%1.6%0.65%0.51%0.58%0.65%
Aug 202651.1%17.4%6.2%6.7%7.1%4.9%2.1%1.6%0.89%0.78%0.58%0.53%
Sep 202651.8%16.2%7.6%6.6%6.5%5.2%2.1%1.7%0.74%0.64%0.61%0.44%

How has the Bennetto and Ritter Sport comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Ritter Sport took it in February 2026, Bennetto took it in April 2026, Ritter Sport took it in May 2026, Bennetto took it in August 2026.
  • Across the 12 months ending September 2026, Bennetto’s share of searches among chocolate brands in New Zealand moved from 0.66% to 0.64%, and its estimated monthly branded searches moved from 560 to 620.
  • Across the 12 months ending September 2026, Ritter Sport’s share of searches among chocolate brands in New Zealand moved from 0.61% to 0.44%, and its estimated monthly branded searches moved from 520 to 420.

How did search popularity change for New Zealand chocolate brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Bennetto in New Zealand rose 10.7% over 12 measured months, from 560 to 620 in September 2026.

  2. Estimated monthly branded searches for Ritter Sport in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bennetto’s and Ritter Sport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bennetto

2 branded search terms

  • bennetto
  • bennetto chocolate

Ritter Sport

3 branded search terms

  • ritter sport
  • ritter sport choco
  • rittersport

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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