Behemoth Brewing vs Liberty Brewing:Which is more popular by branded search in New Zealand?
In August 2026, Behemoth Brewing had more branded searches than Liberty Brewing among craft beer brands in New Zealand. Behemoth Brewing was estimated to have 1.7K branded searches compared to Liberty Brewing’s 240, and held a 6.9% Share of Search versus Liberty Brewing’s 0.99%.
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Which is more popular in search, Behemoth Brewing or Liberty Brewing?
Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Behemoth Brewing, Liberty Brewing. The figures are in the table below the chart.
View monthly share of search table
| Month | Panhead | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.6% | 16.9% | 22.6% | 21.5% | 5.4% | 8.4% | 4.5% | 1.1% |
| Nov 2025 | 17.8% | 18.6% | 20.6% | 23.9% | 5.6% | 7.8% | 4.5% | 1.2% |
| Dec 2025 | 20.2% | 16.1% | 21.9% | 21.1% | 5.3% | 10% | 4.3% | 1.1% |
| Jan 2026 | 17.8% | 22.1% | 16.4% | 15.8% | 11.7% | 10.8% | 4.4% | 0.94% |
| Feb 2026 | 20.4% | 27.1% | 20.1% | 12.8% | 5.4% | 8.8% | 4.4% | 0.95% |
| Mar 2026 | 20.3% | 27.3% | 20.2% | 13.3% | 5.2% | 8.9% | 3.6% | 1% |
| Apr 2026 | 18.9% | 25.9% | 19.5% | 15.1% | 5.1% | 10.3% | 3.7% | 1.4% |
| May 2026 | 17.9% | 25.3% | 18.7% | 17.9% | 6.6% | 8.4% | 4.1% | 1.1% |
| Jun 2026 | 16.7% | 31% | 19.1% | 14.6% | 7.4% | 6.9% | 3% | 1.4% |
| Jul 2026 | 19.3% | 26.3% | 19.4% | 15.7% | 7.7% | 7.3% | 3.2% | 1.1% |
| Aug 2026 | 23.7% | 22.2% | 20.1% | 16.1% | 6.9% | 6.3% | 3.6% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Behemoth Brewing and Liberty Brewing comparison changed over the last 12 months?
3 findings
- Behemoth Brewing was ahead of Liberty Brewing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Behemoth Brewing’s estimated Share of Search among craft beer brands in New Zealand moved from 5.4% to 6.9%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
- Across the 11 months ending August 2026, Liberty Brewing’s estimated Share of Search among craft beer brands in New Zealand moved from 1.1% to 0.99%, and its estimated monthly branded searches moved from 290 to 240.
How did search popularity change for New Zealand craft beer brands in August 2026?
2 changes
In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%.
Estimated monthly branded searches for Liberty Brewing in New Zealand fell 17.2% over 11 measured months, from 290 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Behemoth Brewing’s and Liberty Brewing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Behemoth Brewing
4 branded search terms
- behemoth beer
- behemoth brewery
- behemoth brewing
- behemoth brewing company
Liberty Brewing
4 branded search terms
- liberty beer nz
- liberty brewery
- liberty brewing
- liberty brewing company
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.