Beautyrest vs Winkl:Which is more popular?
In September 2026, Winkl had more branded searches than Beautyrest among mattress brands in New Zealand. Winkl had about 400 branded searches, while Beautyrest had 280. Winkl made up 1.6% of all mattress brand searches we track, and Beautyrest accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about mattress brands, Winkl appeared in two of the five answers and Beautyrest in none.
Who do people search for more?
Winkl, about 43% more searches than Beautyrest
Who does AI mention more?
Winkl, mentioned in 2 of 5 answers, Beautyrest in 0
Who does AI recommend more?
Winkl, the only one of the two named
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Winkl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beautyrest did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sleepyhead1st
Ecosa2nd
Sealy3rd- Winkl4th
Tempur5th
Sleepmaker6th
Beautyrest–
A.H. Beard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecosa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tempur2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sealy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Winkl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sleepmaker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyrest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- A.H. Beard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mattress brands
5 answers
Asked ChatGPT
“Which mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mattress brands in New Zealand?”
Asked ChatGPT
“What's the best mattress brand in New Zealand for a good night's sleep?”
Searched Google, AI Overview
“mattress for back pain”
Searched Google, AI Overview
“queen mattress nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beautyrest or Winkl more popular in search?
This chart shows how often people search Google for Beautyrest and Winkl by name. Each line represents a brand's share of searches for all eight mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Winkl, Beautyrest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Sleepyhead | Tempur | Sealy | Winkl | Sleepmaker | Beautyrest | A.H. Beard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 8.4% | 4.6% | 4.8% | 2.1% | 1.3% | 1.4% | 0.87% |
| Nov 2025 | 79.4% | 6.3% | 4.1% | 5.2% | 2% | 1.3% | 1.1% | 0.53% |
| Dec 2025 | 76.3% | 7.4% | 4.7% | 6% | 1.8% | 1.8% | 1.3% | 0.69% |
| Jan 2026 | 72% | 9.2% | 5.1% | 7.3% | 2% | 2.3% | 1.4% | 0.72% |
| Feb 2026 | 72.4% | 8% | 6.8% | 7.2% | 1.8% | 1.8% | 1.3% | 0.8% |
| Mar 2026 | 73.5% | 7.7% | 7% | 6.5% | 1.7% | 1.4% | 1.4% | 0.68% |
| Apr 2026 | 66.9% | 6.9% | 7.2% | 5.2% | 1.7% | 1.5% | 1.2% | 9.4% |
| May 2026 | 70.1% | 7.9% | 8% | 6.7% | 1.6% | 1.6% | 1.4% | 2.7% |
| Jun 2026 | 72.7% | 6.9% | 8.7% | 6.1% | 1.7% | 1.7% | 1.1% | 1.2% |
| Jul 2026 | 72.7% | 7.6% | 8.4% | 6.3% | 1.5% | 1.6% | 1% | 0.85% |
| Aug 2026 | 70.7% | 8.3% | 8.8% | 6.3% | 1.9% | 1.8% | 1.4% | 0.75% |
| Sep 2026 | 74.2% | 8.2% | 7.6% | 5% | 1.6% | 1.4% | 1.2% | 0.62% |
How has the Beautyrest and Winkl comparison changed over the last 12 months?
3 findings
- Winkl was ahead of Beautyrest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beautyrest’s share of searches among mattress brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 400 to 280.
- Across the 12 months ending September 2026, Winkl’s share of searches among mattress brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 600 to 400.
How did search popularity change for New Zealand mattress brands in September 2026?
2 changes
Estimated monthly branded searches for Winkl in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in September 2026.
Estimated monthly branded searches for Beautyrest in New Zealand fell 30% over 12 measured months, from 400 to 280 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Beautyrest’s and Winkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beautyrest
5 branded search terms
- beautyrest bed
- beautyrest harmony lux
- beautyrest pillow
- simmons beautyrest
- simmons beautyrest mattress
Winkl
2 branded search terms
- winkl
- winkl mattress
Other head-to-heads among mattress brands
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