Brandwave

How popular isBeautyrest?

In September 2026, people searched for Beautyrest by name about 280 times in New Zealand, a 30% decrease from the previous year. These searches made up 1.2% of all New Zealand mattress brand searches, placing Beautyrest seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about mattress brands, Beautyrest did not appear in any of the answers.

Search and AI answers in September 2026

Beautyrest is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. EcosaShare of searches 74.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SleepyheadShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TempurShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SealyShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. BeautyrestShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beautyrest did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sleepyhead1st
  2. Ecosa2nd
  3. Sealy3rd
  4. Winkl4th
  5. Tempur5th
  6. Sleepmaker6th
  7. Beautyrest–
  8. A.H. Beard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecosa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Winkl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleepmaker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyrest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • A.H. Beard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mattress brands

5 answers

  • Asked ChatGPT

    “Which mattress brand should I buy in New Zealand?”

    1. 1Ecosa
    2. 2Sleepyhead
    3. 3Winkl

  • Asked ChatGPT

    “What are the best mattress brands in New Zealand?”

    1. 1Sleepyhead
    2. 2Ecosa
    3. 3Sealy
    4. 4Tempur
    5. 5Winkl
    6. 6Sleepmaker

  • Asked ChatGPT

    “What's the best mattress brand in New Zealand for a good night's sleep?”

    1. 1Sleepyhead
    2. 2Ecosa
    3. 3Sealy

  • Searched Google, AI Overview

    “mattress for back pain”

    1. 1Tempur

  • Searched Google, AI Overview

    “queen mattress nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which mattress brands compete with Beautyrest?

    Beautyrest against mattress brands in New Zealand, by month

    Share of searches by month for Ecosa, Sleepyhead, Tempur, Sealy, Beautyrest. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEcosaSleepyheadTempurSealyWinklSleepmakerBeautyrestA.H. Beard
    Oct 202576.4%8.4%4.6%4.8%2.1%1.3%1.4%0.87%
    Nov 202579.4%6.3%4.1%5.2%2%1.3%1.1%0.53%
    Dec 202576.3%7.4%4.7%6%1.8%1.8%1.3%0.69%
    Jan 202672%9.2%5.1%7.3%2%2.3%1.4%0.72%
    Feb 202672.4%8%6.8%7.2%1.8%1.8%1.3%0.8%
    Mar 202673.5%7.7%7%6.5%1.7%1.4%1.4%0.68%
    Apr 202666.9%6.9%7.2%5.2%1.7%1.5%1.2%9.4%
    May 202670.1%7.9%8%6.7%1.6%1.6%1.4%2.7%
    Jun 202672.7%6.9%8.7%6.1%1.7%1.7%1.1%1.2%
    Jul 202672.7%7.6%8.4%6.3%1.5%1.6%1%0.85%
    Aug 202670.7%8.3%8.8%6.3%1.9%1.8%1.4%0.75%
    Sep 202674.2%8.2%7.6%5%1.6%1.4%1.2%0.62%

    1. 1.Ecosa

      74.2%

      Held 1st. 18K estimated branded searches, +12.4% vs prior month. Share +3.5 points.

    2. 2.Sleepyhead

      8.2%

      Moved from 3rd to 2nd. 2K estimated branded searches, +5.8% vs prior month. Share -0.1 points.

    3. 3.Tempur

      7.6%

      Moved from 2nd to 3rd. 1.9K estimated branded searches, -7% vs prior month. Share -1.2 points.

    4. 4.Sealy

      5%

      Held 4th. 1.2K estimated branded searches, -14.7% vs prior month. Share -1.3 points.

    5. 5.Winkl

      1.6%

      Held 5th. 400 estimated branded searches, -7% vs prior month. Share -0.2 points.

    6. 6.Sleepmaker

      1.4%

      Held 6th. 350 estimated branded searches, -14.6% vs prior month. Share -0.4 points.

    7. 7.Beautyrest

      1.2%

      Held 7th. 280 estimated branded searches, -9.7% vs prior month. Share -0.2 points.

    8. 8.A.H. Beard

      0.62%

      Held 8th. 150 estimated branded searches, -11.8% vs prior month. Share -0.1 points.

    Compare popularity between Beautyrest and its closest rivals

    Every comparison with Beautyrest

    7 comparisons

    How has branded search demand for Beautyrest changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Beautyrest in New Zealand fell from 400 to 280.
    • Across the 12 months ending September 2026, Beautyrest fell from 6th to 7th among mattress brands in New Zealand.

    How did search popularity change for New Zealand mattress brands in September 2026?

    6 changes

    1. In September 2026, Ecosa gained share of searches among mattress brands in New Zealand, from 70.7% to 74.2%.

    2. In September 2026, Sealy lost share of searches among mattress brands in New Zealand, from 6.3% to 5%.

    3. In September 2026, Tempur lost share of searches among mattress brands in New Zealand, from 8.8% to 7.6%.

    4. A.H. Beard’s share of searches among mattress brands in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.62% in September 2026.

    5. In September 2026, Sleepyhead rose from 3rd to 2nd among mattress brands in New Zealand.

    6. Estimated monthly branded searches for Winkl in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in September 2026.

    How are Beautyrest’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Beautyrest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • beautyrest bed
    • beautyrest harmony lux
    • beautyrest pillow
    • simmons beautyrest
    • simmons beautyrest mattress

    How the Brand Demand Index is measured

    Who owns Beautyrest?

    Beautyrest is owned by Simmons Bedding Company. Brandwave does not track any other brands owned by Simmons Bedding Company.

    Do you work for Beautyrest? To request corrections or removal please contact us via our support page and we will be happy to assist.

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