Brandwave

Bea DnD Games vs Card Merchant:Which is more popular in New Zealand?

In October 2026, Card Merchant had more branded searches than Bea DnD Games among card and tabletop game stores in New Zealand. Card Merchant had about 9,900 branded searches, while Bea DnD Games had 1,000. Card Merchant made up 25.2% of all card and tabletop game store searches we track, and Bea DnD Games accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about card and tabletop game stores, Card Merchant appeared in three of the four answers and Bea DnD Games in two. Bea DnD Games and Card Merchant were each mentioned first in one of the two answers that named either.

Among card and tabletop game stores in New Zealand in October 2026

Who do people search for more?

Card Merchant, about 10 searches for every 1 for Bea DnD Games

Card Merchant 9.9K searchesBea DnD Games 1K searches

Who does AI mention more?

Card Merchant, mentioned in 3 of 4 answers, Bea DnD Games in 2

Card Merchant in 3 of 4Bea DnD Games in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bea DnD Games first in 1Card Merchant first in 1

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Top card and tabletop game stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Card Merchant was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bea DnD Games was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bea DnD Games and Card Merchant were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vagabond Games & Collectables1st
  2. Cerberus Games2nd
  3. Spellbound Games3rd
  4. Card Merchant4th
  5. Bea DnD Games5th
  6. Goblin Games6th
  7. Hobby Lords7th
  8. Shuffle and Cut–
  9. Nova Games–
  10. Calico Keep–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Card Merchant3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cerberus Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbound Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vagabond Games & Collectables2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bea DnD Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobby Lords1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goblin Games1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shuffle and Cut0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nova Games0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Calico Keep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about card and tabletop game stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bea DnD Games or Card Merchant more popular in search?

This chart shows how often people search Google for Bea DnD Games and Card Merchant by name. Each line represents a brand's share of searches for all 11 card and tabletop game stores we track, month by month, from searches in New Zealand.

Bea DnD Games and Card Merchant among card and tabletop game stores in New Zealand, by month

Share of searches by month for Card Merchant, Bea DnD Games. The figures are in the table below the chart.

View monthly share of searches table
MonthHobby LordsCard MerchantCerberus GamesGoblin GamesShuffle and CutNova GamesCalico KeepSpellbound GamesVagabond Games & CollectablesBea DnD GamesGaming DNA
Nov 202525.4%26.8%7.8%7.8%8%6.5%5.6%5.1%4.3%2.4%0.24%
Dec 202521.3%26.6%9.7%7.8%7.9%7.8%5.6%5.1%4.3%3.5%0.38%
Jan 202624.1%24.6%9%9%9.1%6%6.6%4.7%4%2.5%0.42%
Feb 202622.7%28.5%8.3%8.3%8.5%6.9%5.2%5.5%2.9%2.9%0.32%
Mar 202623%23.6%10.5%10.5%8.5%7%5.4%4.7%3.8%2.6%0.5%
Apr 202628.1%24.2%8.8%8.8%7.2%7.1%5.4%4.6%3.2%2.2%0.34%
May 202625.2%25.8%7.5%9.4%7.6%6.3%5.6%6.2%3.4%2.6%0.36%
Jun 202630.6%24.6%7.2%9%7.3%6%4.8%4.7%3.2%2.2%0.42%
Jul 202629.6%24.8%9%9%6.1%6%4.7%4.8%3.3%2.2%0.43%
Aug 202630.3%24.4%7.1%8.9%7.2%5.9%4.5%4.7%3.9%2.5%0.52%
Sep 202634.3%23.4%6.9%8.5%6.9%5.7%4.1%4.5%3.1%2.1%0.4%
Oct 202631.3%25.2%9.1%7.4%6.2%6.1%4.5%4.1%3.3%2.5%0.36%

How has branded search for Bea DnD Games and Card Merchant changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand card and tabletop game stores in October 2026?

2 changes

  1. In October 2026, Card Merchant gained share of searches among card and tabletop game stores in New Zealand, from 23.4% to 25.2%.

  2. Estimated monthly branded searches for Bea DnD Games in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in October 2026.

How are Bea DnD Games’ and Card Merchant’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bea DnD Games’ and Card Merchant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bea DnD Games

1 branded search term

  • bea dnd games

Card Merchant

2 branded search terms

  • card merchant
  • cardmerchant

How the Brand Demand Index is measured

Other head-to-heads among card and tabletop game stores

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